Since creating her aesthetic care center in 1984, owner Brenda Romanow has focused her attention on biochemical advancements in the skincare industry to provide her clients with the most effective anti-aging treatments. Under Brenda's watchful eye, Desired Image's trained staff employ a skin analysis to assess the client's dermal health, type, zodiac sign, and stress level before constructing a beauty blueprint that can include everything from chemical peels, targeted facials, and body-detox wraps to specialty treatments such as laser spider-vein removal. The beauty haven also stocks its shelves with a professional, chirally correct skincare line that helps combat inflammation and sensitivity with molecularly compatible solutions that can easily bond with the skin's lonely receptors.
Inside Extreme Sun Capsule, customers can easily get a sun-kissed glow in UV tanning beds that span multiple levels of intensity, including 15-minute magnum beds. Unlike low-pressure tanning beds, which require 10-15 visits for a base tan, high-pressure beds save time by only requiring 3-4 sessions that last approximately 12 minutes each. The 360-degree UVA high-pressure bulbs used in each bed's open design also help to decrease the risk of burn in a comfortable space. The salon offers spray tanning, too, in Mystic Tan and VersaSpa booths that deliver a custom glow in minutes. After sessions, a cornucopia of lotions helps customers prolong the life of their tan.
Brothers Richard and Philip Samuel operate Maximum Tan, pitching in daily to maintain four levels of tanning equipment at seven salons. A computer system monitors the freshness of lamps in every lie-down and standup UV bed, tracking each bulb's hours so that it can be changed before the standard recommended time. The employees, who are trained in skincare, tanning hygiene, and equipment operation, can bronze bodies with custom airbrush tans or escort guests to self-operated VersaSpa booths. Each store is kept cool so that customers can stay comfortable after tanning sessions or long days babysitting electric blankets.
The staff at New Image harnesses laser technology, noninvasive peels, and injectable treatments to smooth skin and combat signs of aging from various body parts. Armed with the FDA-approved Zerona cold-laser technology, they work to reduce corporeal circumferences, or using Smoothbeam lasers, they zap away sun spots, acne, and wrinkles. Their new Vaser Shape treatment uses ultrasound to smooth and firm the body by reducing the appearance of cellulite. Other cosmetic technologies, such as microdermabrasions and teeth-whitening LED lights, work to brighten dull or coffee-coated surfaces.
At Synergy Salon & Spa, aesthetician Victoria Rebmann tends to her clients' expressions with facial services that range from emphasizing natural ingredients to using scientifically based chemical solutions. The express facial slides neatly into packed schedules and lunch breaks, carving out a petite oasis of pampering by cleansing and exfoliating the visage in just 30 minutes. Victoria customizes the fundamental facial to address each face's tone, blemishes, and unsolved sudoku tattoos. During the treatment, Rebmann executes deeper exfoliation and cleansing than in the express service, taking a full hour to polish kissers to a fine sheen.
Aesthetician Jennifer DiFiore pampers patrons with waxing, anti-aging indulgences, and skincare treatments that use natural Pevonia Botanica products. Turn face caterpillars into exclamation points with a brow wax ($12), or remove rogue bristles from a bikini line ($35). The mini deep-cleansing facial ($40) deeply cleans and exfoliates dull dermises before steam from a tableside train rolls over visages to prep skin for extractions and a custom mask.