Arthur Murray has been a leading name in franchise dance since 1912, when the entrepreneur began selling mail-order dance lessons. Expanding his reach, he enlisted teachers to spread his signature dance lessons on first-class steamships and skyrocketed to fame in the '30s after introducing the public to such dances as the Lambeth Walk and The Big Apple. By the 1950s, Arthur and his wife, Kathryn, were hosting their own highly popular TV show on ABC, The Arthur Murray Dance Party, which ran for 12 years. Today, Arthur Murray's team prepares students for rug cutting at special events and weekend nightclub jaunts. Clients who arrive to lessons partnerless will be paired up with other classmates as the instructors assess their current skill level and make recommendations on the most appropriate program. Throughout lessons, instructors teach the foundations of two to four dances from a long list of styles that range from Latin to country-western, helping students to learn basic step patterns, timing, and the ability to lead or follow.
As any parent knows, shopping for sporting gear is a relaxing experience that always ends with a toasty mug of hot cocoa enjoyed in front of a cozy fireplace. At least, it does at WNY Skater's Paradise. Kids and adults shop for new and used skates and skate wear from such brands as Del Arbour, Chloe Noel, and Mondor while sipping complimentary beverages such as sodas, flavored coffees, and hot tea. While guests curl up on leather couches to watch a movie by the shop's fireplace, expert skate sharpeners better blades with a custom-sharpening process that begins with a multipoint inspection and includes multiple measurements to ensure each edge is sharpened to suit the skater's size, skating style, and penchant for slicing steak with their feet. Other custom services include crystal application for skating dresses and embroidering services, which emblazon gear with each future gold medalist's name.
The dedicated teaching professionals at Village Glen Tennis Club oversee a wide variety of programs for adults and juniors of all skill levels, earning the club recognition as a Top 50 Tennis Welcome Center of 2007 from the U.S. Tennis Association. This honor followed on the heels of a major renovation of the club’s facilities in 2006 by a new management team, who modernized the six hard and eight clay courts and brought in new nets instead of pealing white picket fences. Today, players can take up the game through a series of classes that help them progress alongside players with similar abilities or hone specific strokes through drills designed to isolate and improve their technique. Players excited to show off a shiny new forehand or a pitch-perfect grunt can do so through the club’s adult leagues or socials.
Applied Fitness's personal trainers never quite know what they're going to do next. That's because they use a process called Metabolic Typing to design customized workouts and diet plans. This system accounts for a person's metabolic rate and lifestyle, which helps trainers select exercises that will maximize each workout's results. In addition to these evaluations, the personal trainers follow guidelines set forth by organizations such as the American College of Sports Medicine and the National Strength and Conditioning Association.
Furthering this personal approach, Applied Fitness's trainers will work with clients wherever they feel most comfortable. They can train at homes, offices, or the company's own studio, which is designed to be as distraction-free as the office Neil Armstrong built on the moon.
The consortium of professional instructors at Fred Astaire Dance Studio, which was cofounded by the legendary toe tapper himself, shepherds students of all ages and skill levels through lessons that span the style spectrum. Low-pressure private sessions allow enthusiastic teachers to fine-tune individual students' techniques and form, using their expert eyes and mechanical dancing shoes preprogrammed to do the Charleston. Patrons can learn how to cavort through classic waltz and fox-trot romps or swivel through the modern steps of salsa, swing, or samba. For dancers hoping to hoof it up in a social setting, the group practice parties provide a one-night extravaganza of instruction, demonstrations, and amateur firewalking.
Fitness 19's founders launched their first family-oriented gyms in 2003, hoping to splash the exercising experience with local flavor and familiarity. Life Fitness cardio machines—including treadmills and ellipticals—unite with strength-training machines and free weights to help members to build leaner physiques as certified personal trainers patrol the deep-red-carpeted workout area. The expert staff can also guide clients through yoga, martial arts, and weight loss–centric personal-training sessions. Every location also hosts a kids' room, where youngsters can craft macaroni kettlebells under the supervision of a full-time staff member.