Healthy & Beauty in El Cerrito

Select Local Merchants

The brand American Apparel, which recently celebrated its 10-year anniversary, conjures up images of stylish and well-fitting fashion basics. It also likely brings to mind sassy advertisements featuring long-haired beauties in natural makeup posing in skin-bearing bodysuits and loungewear.

But what many don't know about the brand?despite its name and the slice of apple pie that comes with every purchase?is that all of its clothes are made in America. Everything from sewing and cutting to accounting and marketing happens in one building in downtown Los Angeles, and the rest occurs within a 30-mile radius. Not only that, every slim-fitting pair of pants, spandex bodysuit, and v-neck T-shirt is made in a sweatshop-free environment.

Plus, keeping everything in house means the company eliminates unnecessary and wasteful factors, such as shipping fuel and packing materials, as well as provides jobs to Angelenos, instead of outsourcing them.

2301 Telegraph Ave
Berkeley,
CA
US

Grateful Body is an all natural, botanical-based skin care company. We offer luxurious products that deliver beautiful results. Of course we are chemical and synthetic-free, vegan and great for those with sensitive skin. Grateful Body is a family owned and operated company since 1998.

1041 Folger Ave
Berkeley,
CA
US

Though there are 130 For Eyes Optical stores around the United States, the company still has the heart of a small start-up. Owned and operated since 1972, when a small group of friends started it in Philadelphia, aiming for quality eyewear manufacturing as well as customer service. These same friends, aided by a few family members, still lead the franchise today. They ensure that each location adheres to their original principles and mandates for mustard-colored shag carpets.

In each store, expert independent doctors test clients' visual acuity and general eye health with comprehensive exams. Then, a store associate helps each person outfit their eyes with designer frames by brands such as Ray-Ban, Prada, D&G, and Versace. For Eyes Optical has its own advanced 40,000-square foot optical lab in in Hialeah, Florida, where technicians shape, surface, and coat the lenses to fit each person's exact prescription. After creating the lenses?whether plastic, polycarbonate, or trivex Toughlites?they inspect and fit each into its corresponding frame by hand, a process that ensures quality control and guards against the robots, whose first objective is to hinder our eyesight.

2112 Shattuck Ave
Berkeley,
CA
US

The Food Mill has been family owned and operated since 1993, though the store has been supplying organic and natural groceries since the '30s. More mom and pop than a supply stop on the Oregon Trail, The Food Mill carries the area's largest selection of bulk foods, vitamins, and supplements, as well as an extensive selection of organic produce. Pick up packaged pastas and Japanese food products alongside packaged nuts and top it all with allspice, cayenne pepper, and other spices. Gluten-free and specialty foods are found in abundance, as well as extremely helpful staff members (not for sale). They can help you round up the ingredients for a recipe or point you toward the supplement best suited for treating trench foot.

3033 MacArthur Blvd
Oakland,
CA
US

The staff at Good Vibrations aren't salespeople—they're SESAs, or Sex Educator-Sales Associates. The title was invented by the store to reflect not only the rigorous training that the employees go through, but also the open and empowering attitude that they project. They encourage questions about the stock of romantic accouterments, and dispense safe, respectful advice on enhancing erotic play. For the SESAs, knowledge is a stepping stone to pleasure. They've even employed the same sexologist and historian—Dr. Carol Queen—for more than 20 years to host a regular "Ask the Doctors" class.

Above all, the staff keeps a warm and welcoming shop—a characteristic that automatically distinguished Good Vibrations from its counterparts when it opened in 1977. Its philosophies have garnered the company plenty of press accolades since opening. Extending the positive, forward-thinking ethos beyond the shop's walls, the company has committed to environmentally friendly wares with its Ecorotic collection of natural lubricants—as well as eco-friendly packaging. The shop is also stocked with candles, costumes, and lingerie with the Oakland, Berkeley, and San Francisco locations carrying their largest supply of nightwear.

1404 Franklin St
Oakland,
CA
US

For Kamilah Crawford, skincare isn't just her job: it's her passion. After dealing with?and eventually correcting?her problems with acne and hyper-pigmentation as a teen, she fell in love with skincare. At Serenity Skin Care, her goal for each patient is to help correct conditions and create healthy, refreshed skin. Treatments include antioxidant and vitamin C?infused facials, blueberry Jessner peels, and acne back treatments. She also offers massages, waxing, and rejuvenating hand or feet treatments.

1501 37th Avenue
Oakland,
CA
US