Bicycle Plus’s staff, a group of avid cyclists, brings an acute awareness to bike sales and tune-ups, garnering the store a series of awards for excellent bicycle retailing. Veteran mechanics work their magic on ailing frames throughout basic tune-ups and complete overhauls in the service department while finding time to teach curious DIYers how to fix a flat tire with peanut butter during free weekly bike-maintenance classes. The sales team pairs up shoppers with glossy rides from Trek, Specialized, and Colnago using the doctor-devised Body Geometry bike-fitting system to ensure maximum riding comfort.
Through group running sessions, NMotion Sports provides knowledge and support that runners might not otherwise receive when training solo. Experienced coaches ease newcomers into the rigors of running with wisdom on common topics, explaining why it's important to select good running shoes even though gazelles don't always wear them and they still love running. Seasoned runners can join groups tailored to their experience level, partaking in biweekly trail runs with kindred spirits.
Since 1984, Sports Fever has outfitted fans of nearly every professional and collegiate sport with the colors and emblems of their beloved teams. With 16 brick-and-mortar stores throughout Northern and Southern California and an extensive online catalog of apparel and accessories, Sports Fever lets locals celebrate the Giants' recent world-championship victory with sporty T-shirts while supplying alumni with college hoodies that show off their schools’ chart-topping ACT scores.
A knowledgeable staff that includes tennis instructors and former touring pros helps customers navigate the aisles of racket-sports equipment inside the two locations of Courtside Tennis & Apparel. A demo program lends out rackets from brands such as Babolat and Wilson for patrons to try out on the court or at John McEnroe–themed parties, and same-day stringing services get gear serve-worthy in a hurry.
Steelhead on the lower Feather River. Peacock bass on the Amazon River. Tarpon on Mexican flats. The guides of American Fly Fishing Co. have taken anglers in search of these fish on fly-fishing adventures around the world. When not wading through forested streams and rivers, they staff American Fly Fishing’s shop, advising guests on fly tackle, fly-tying equipment, and other gear from brands such as Korkers, Sage, and Abel Reels. They also impart their expertise through classes and clinics, such as private fly-casting lessons. In addition to serving anglers, American Fly Fishing’s team supports a number of conservation programs, and encourages catch-photograph-exchange-emails-and-release practices to help sustain the American River and other nearby waters.
Anything you might need between the front and back wheel can likely be found at Bob's Cycle Center. The shop carries bicycles for all terrains and riding styles, from road bikes to mountain bikes and cruisers from brands such as Trek, Marin, and Electra. They also carry a wide selection of parts?like brakes, handlebars, and chains?as well as tires, tubes, and wheels. And then there are the repair technicians: expert mechanics who can coax maximum performance out of your bike by giving it a tune-up or a heartfelt lecture on the importance of flossing between its spokes.
Bob's Cycle Center carries all of this for bikes, but they have riders covered too. Bike-owners can peruse a selection of outerwear, jerseys, shorts, and bib tights from Bontrager, as well as helmets, gloves, and shoes.