Ready State Fitness educator and owner Kevin J. Kula applies thorough muscular knowledge to innovative therapies, forging flexible, pain-free bodies. In contrast to the passive nature of stress-reduction treatments such as massage therapy or cathartic Post-it notes affixed to dirty dishes, Structural Integration and Fascial Stretch Therapy allow each client to take an active role in treatment. Kula gives patients practical instruction about body alignment and proper posture, and molds muscles and connective tissue through soft-tissue manipulation and stretching. During the one-hour session, protein suits benefit from a body-structure assessment and thorough treatment plan, before a guided stretching session enhances body alignment and expands range of motion to create better flexibility, more efficient workouts, and effortless exits from crowded clown cars. Therapeutic sessions can help mend bodies of all breeds, from those with chronic pain from arthritis or past injuries to athletes seeking a more streamlined approach to exercise.
Brimming with cardio equipment, free weights, and professional trainers, Freedom Fitness helps people achieve virtually any fitness goal. Clients can maintain a healthy weight with routine exercise or get stronger in the 1,500-square-foot performance center. Here, trainers focus on sport-specific workouts that employ TRX suspension, battling ropes, and punching bags to help athletes jump higher and run faster.
While both the Cave Creek and Troon locations offer fitness classes, equipment, and personal training services, some of the amenities differ. The Cave Creek location has a childcare center, and the Troon location stays open 24 hours a day.
CrossFit Full Strength's certified coaches put their charges through a mixed bag of exercises that changes each day. They do everything from clean and jerks to pull-ups and tractor-tire flipping. By changing routines, they work all muscle groups and stave off boredom. All exercises have one thing in common, though—they each combine everyday motions, such as pushing and pulling. Those movements, performed at a high intensity, result in a preparedness for any physical activity.
Before Jeremy Scott was named one of the top 50 hottest trainers in the country by Shape magazine, he was a collegiate basketball player and a trainer to college athletes, fitness competitors, and people looking to get fit without resorting to wrestling the neighbor's bobcat. The lifelong athlete has gone on to appear in Men's Fitness, Muscle & Fitness magazine, and AZ Foothills magazine, touting his philosophy of being the best one can be. But these aren't empty words from the workout guru—they're a call to action, which he backs up with high-intensity sessions and nutritional coaching. In doing so, he helps each client lose unwanted fat, chisel firm muscles, and eat nutritious foods to lead an overall healthy lifestyle.
Whereas your typical CrossFit gym might promote three workouts in a row, followed by one day off, the trainers at Made in CrossFit view fitness a bit differently. They suggest powering through an intense CrossFit workout only three times a week in total. That way, the body has ample time to rest between exercise sessions. And on the journey to better health, recovery is just as important as custom workouts and proper nutrition.
When an injury sidelined Jake from participating in his regular martial arts training, his restlessness took him to the Internet in search of another form of exercise. He discovered CrossFit, spent the next three months reading about it, and finally began training. His enthusiasm for the exercise was infectious. His friends wanted in.
So Jake headed to a local park with a few martial arts buddies, ready to show them the ropes. But Jake's little tribe grew too large, and park officials kicked them out. They tried practicing at a friend's garage, but once again, their ranks swelled and a concerned neighbor phoned the city. They retreated to a hidden warehouse, little more than a box, and there at last they found some room to flourish. When the tribe finally over-spilled that storage space, Jake traded up, getting a building at the corner of Kyrene and Chandler that tripled their former square-footage.
Today, Jake employs six trainers who run CrossFit's signature daily workouts six days a week. They even host a special women-only class on Sundays. They stick to the three pillars of CrossFit—Olympic weightlifting, gymnastics, and metabolic conditioning—but they change which specific exercises they do every day, jumbling together familiar lifts with new challenges in a way that makes people consistently sweat different colors.
Tires, medicine balls, and kettlebells don’t even scratch the surface of the tools that trainers use to get athletes in shape at Ocotillo CrossFit. They divide the gym into two schools—one for men, and one for women—though athletes share a common area. Each day, trainers design a new Workout of the Day (WOD) based on principles of weightlifting, gymnastics, and metabolic conditioning. Designed to adhere to CrossFit’s dogma of varied, functional fitness, exercises may include flipping tires, running, squatting, or performing body-weight exercises.