Christopher and Melanie Romano’s kids have long loved the music, iPads loaded with games, and fun flavors of Let’s Yo! When they’d frequent their neighborhood outpost, they felt assured they were feeding their kids a healthier alternative to ice cream. "Even in the winter, my kids wanted to go," Christopher says. "They would have gone every day if I'd have let them."
When the couple decided they wanted to quit the corporate world and open a business, Let’s Yo! seemed like a natural fit. They soon opened up shop, where customers self-serve 18 all-natural, organic flavors brimming with live active cultures. The flavors rotate regularly, with varieties such as sea-salt-caramel pretzel, red velvet cupcake, and California tart. Next, guests pile on premium toppings such as Andes mints, mixed nuts, and Kashi cereal—as well as about 10 different types of syrups, including Reese's peanut-butter topping and mango syrup. The staff members get fresh-fruit deliveries daily, which they chop up or splice via laser vision.
Along with iPads loaded with the latest apps, Christopher outfitted the shop with a flat-screen TV and free WiFi. He chats regularly with the customers who swing by for a cup or stop in after the gym for a yogurt protein shake. And he says it's definitely a change of pace from his Wall Street job. "The hardest choice you have to make is what topping you want," he says.