Rainbow Blossom Natural Food Markets has always been ahead of its time. Founders Rob and Pumpkin Auerbach have sold all-natural supplements and organic food for more than 35 years—starting well before many Americans had even heard of such nutritious goodies as wheatgrass or fruit. "My father always said that they opened the store about 10 years too early for the area," daughter and COO Summer Auerbach told Vitamin Retailer in 2012, when the publication named Rainbow Blossom Retailer of the Year. But when world-famous rock bands began touring around Louisville, they relished Rainbow Blossom's wholesome pastas, produce, and macrobiotic and vegetarian cuisine, boosting the revenue and reputation of the mom-and-pop grocery and helping it expand to its present-day network of five locations.
Today, the family-run enterprise enjoys an avid following from health-conscious customers who stock up on organic dairy, produce, and veggie burgers or enrich their diets with nutritional bars, supplements, and vitamins. Plant extracts and amino acids keep bodies in healthful balance, and shelves full of naturally derived cosmetics, bath products, and housewares keep homes free from harsh chemicals and damaging pollutants.