Shopping in Elk Grove

Baby Genius's award-winning children's products teach babies and toddlers essential skills through the power of music. Based on a bounty of research, the company's DVDs enrich the learning experience by merging classical pieces and familiar songs with vibrant images, keeping kids entertained for hours. Parents can sit back while animated animal educators teach pocket-size pupils better motor skills, dictionary-defying vocabularies, vampire-free counting, and nap-inducing dance moves that ready little ones for kindergarten and beyond.

A Southwest-based company for more than a century, Frazee Paint and its team of manufacturers are well acquainted with the unique climactic conditions of the region. Always pulling from the latest technology, their technicians design each of their paint and coating products to withstand dry heat, sparse rainfall, and showers of chewing tobacco from passing cowboys. Their quality paints, wall-coverings, wood-care products, and painter's tools stock the shelves of more than 125 retail locations throughout California, Arizona, and Nevada, as well as international dealers in Mexico, China, and Guam.

High-quality gear and apparel from renowned outfitters such as Rossignal, Merker, and Tecnica line the racks and shelves at 4 Seasons Sports, formerly known as the longstanding Dobler’s Ski Cottage. Here, outdoor-sports enthusiasts can locate attire in the form of goggles and boots to protect them from the elements, such as wind and the tears of lonely snowmen. They can also lug existing gear to the full-service shop, where professional technicians ready their skis and snowboards for jaunts down nearby mountains.

Ground Zero Clothing and Boardshop’s adroit staff has been equipping athletes with apparel and gear for skateboarding, snowboarding, and wakeboarding since 1997. Harnessing the style and proven functionality of such top-tier brands as TOMS, Volcom, Nike SB, and Burton, they swathe bodies from head to toe in shoes, jeans, and T-shirts. Their collection of Spy and Electric sunglasses protects peepers from whipping winds, and their skateboard decks by Real and Creature help guests skim across surfaces with the speed of an over-caffeinated zamboni operator. Though their selection of boards and accessories rotates frequently, they typically have skimboards, wakeboards, and snowboards in stock to help their guests defy gravity in style. Additionally, skilled staff members recalibrate scuffed boards or grant patrons a chance to test pilot new ways to commute to work with their equipment repair and rental services.

Launched more than three decades ago, Site for Sore Eyes now operates to more than 40 showrooms throughout the Bay Area. Staffers at every location share their dedication when pairing customers with head-turning eyewear and contacts. The company secures all of its products with a warranty, replacing broken frames for free and furnishing half-price replacements for glasses that are lost, stolen, or transformed into an acorn squash. In case eyes require prescription tweaks, each shop sits next door to California-licensed Sterling VisionCare doctors of optometry.

Kool Kids Boutique was just a twinkle in Pamela Randall’s eye when she founded her own clothing line, P & T Designs, in 2001, but her store now serves as home to her own line and to a voluminous selection of custom-designed children’s merchandise. Formal and casual duds for little ones bear brands including Le Top, Biscotti, and Nicole Miller. Toys and accessories, ranging from hand-sewn stuffed animals to colorful lunch boxes, dot the aisles alongside hand-painted rocking chairs and bedding for babies, toddlers, and sleep-deprived storks.