Since its 1965 founding in Venice Beach, California, Gold's Gym has dotted the globe with more than 600 locations where professional athletes and exercise newbies gather under the umbrella of personal strength. Nearly 3.5 million Gold's members chart and aim for their fitness peaks, perspiring beneath the gaze of certified personal trainers or pedaling beside peers at cycling sessions. In a diverse lineup of group classes, patrons strengthen cores, finger-paint pictures of ninjas in martial arts, and amp up heart rates with INSANITY routines. Many Gold's Gym locations stockpile futuristic amenities, such as cardio machines with individual iPod docks and televisions that help keep patrons motivated.
Customers glow with both bronze skin and big smiles upon leaving Wicked Tan, a spray-tan focused business located inside of Hair Studios at Four Corners. Four different types of spray tanning are available, including an original solution and an express tan that's ideal for quick lunch-break visits. Helmed by a certified spray-tanning technician, Wicked Tan also sells high-quality AVIVA skincare products. Spray tans are UV-free and can effectively cover up uneven lines caused by being out in the sun or sleeping on freshly painted park benches. Wicked Tan recommends that clients shave and exfoliate before their visit and avoid applying moisturizers, body oils, deodorant, and perfumes. They also encourage clients to wear flip-flops and loose-fitting garments to make sure the tanning solution does not come off after the treatment.
Beach House Tanning features numerous tanning options—beds, booths, spray tanning, and airbrushing—and a team of certified technicians on hand to help clients navigate them all. For an even, full-body tan, a 12-minute stint in a black energy bed should suffice—160-watt lamps and six facial lamps produce a rich, all-over tan, and full-body air conditioning keeps things comfortable. The S-Class beds add a touch of spa-like extravagance thanks to an aromatherapy feature, which pipes in scents that may evoke visions of a tropical beach or an exotic new car. In addition to its tanning beds, Beach House Tanning also offers VersaPro spray tanning and airbrush tanning, which can be customized to meet each client’s unique skin type.
Luminous Glow, Inc. owner Barbara Clark dismisses the sun’s harmful UV rays and orange tanning products in favor of using organic products from Lavish Tan. Developed by a Neutrogena chemist, Lavish Tan’s patent-pending solution is made from natural ingredients, including a brown-sugar base that’s derived from apples. The natural formula eschews the usual beet- or carrot-fermented extracts of other blends, thus avoiding the unpleasant aroma and tangerine undertones of other spray tans. Luminous Glow, Inc.’s bronzing artists custom-spray limbs with coppery mist during 20- to 30-minute sessions, leaving bodies as expertly shaded as a elm tree in a da Vinci painting.
Haircuts and highlights are only the tip of the iceberg when it comes to pampering clients at PeterAshley Hair Salon & Day Spa. Trained massage therapists work out tense muscles, and aestheticians extract dirt and loose change from pores during facials. A nail technician is also on hand to dispense mani-pedis.