The ECHL affiliate of the Ottawa Senators, the Elmira Jackals skated onto the scene in 2000 as a member of the United Hockey League. After a successful seven-year run in the UHL—including a playoff appearance in their very first season—the Jackals moved to the ECHL in 2007–2008, where they've remained since. Although the Jackals are still in hot pursuit of their first Kelly Cup, the team has earned a playoff berth in every season, highlighted by an Eastern Conference regular-season title in 2011–12. Off the ice, the Jackals remain active in the community with efforts led by mascot Blade, who's often spotted mingling with fans at parties, retail stores, and while getting his eyebrows waxed at local spas.
Since 1910, Hallmark has stocked its shelves with a wide variety of greeting cards, gifts, and thoughtful keepsakes. Patrons can write a formal request for better candy from neighbors with Halloween greeting cards ($0.99+ each) or record a personalized greeting card to document a baby's first words in English or made-up baby language. Keepsake ornaments ($9.95+) inspired by the memorable Peanuts comic strip feature Snoopy, Lucy, and Charlie Brown decked out in Halloween costumes, and a variety of scrapbook kits and photo albums help to preserve memories without having to pickle the brain. A large selection of wrapping paper, ribbons, and bags encloses gifts in layers of festivity.
In almost 30 malls sprinkled across four states, Beauty Plus Salon beckons prospective makeover recipients with a fleet of skilled stylists and a colossal selection of professional beauty products. "The beauty industry never slows down," staffers say on Facebook, so "neither do we." That's why mall-goers find Beauty Salon open seven days a week. Between the retail shelves that average 500 nail polish colors, clients get gussied with services that pamper hair, skin, and nails.