At The New Parkway Theater, viewers nestle into love seats or lounge on cozy couches while munching on comfort food and popcorn, a weekend viewing party writ large. If its owners had their way, the biggest difference between a friend's house and their theater would be the size of the screen. Conceived as a community space, New Parkway's colorful cafe and couch-filled screening rooms encourage showgoers to make friends, sitting with strangers and striking up conversations with particularly interesting throw pillows. An ever-changing schedule reinforces the space's sense of discovery, constantly cycling through indie darlings, classic flicks, and second-run blockbusters.
The menu of comfort food comes out of the kitchen and straight to the seats, letting viewers chow down during flicks. Prepared with locally sourced ingredients, options include burgers, grilled cheese sandwiches, and spicy fries. Beer and wine selections all come from brewers and vintners within 100 miles of Oakland.
Did you know that, on average, 88% of the seats in a movie theater remain empty during a showing? According to the New York Times, this phenomenon really surprised Sean Wycliffe a few years back when he went to see the Oscar-winning film The King's Speech and shared the theater with only two other audience members. With all the focus on online video services, Sean realized movie theaters were being overlooked, and came up with a concept that could help movie houses fill their empty seats.
His brainchild became Dealflicks, a website that offers customers discounted tickets (sometimes with popcorn or soda) for same-day showings. Customers shop a selection of deals, each of which is specific to a particular film, theater, and showtime, and upon purchase, receive an email voucher they present at the theater's ticket counter. Dealflicks is partnered with theaters around the country, particularly independent and neighborhood venues, such as the treehouse of the enterprising kid down the street.
The Pacific Film Archive is the Berkeley Art Museum’s venue for all things filmic, cinematic, and animatic, offering screenings, collections, and events and seminars that explore the rich world of motion pictures. An individual membership to the archive comes with a reel's worth of celluloidal benefits, including free admission to the PFA gallery, discounts on tickets to film screenings, and free artist discussions and lectures. With reciprocal membership privileges at more than 30 university art museums, you can become a fixture in the film world, which, unlike the spontaneous-rock-hurling world, is a vibrant, supportive community.