Director Tony DeMartile?whose favorite Aveda product happens to be the glossing straightener?leads the skilled staff of stylists and aestheticians at Sol? Salon and Spa Aveda. He and his team employ an arsenal of botanical Aveda products as they wrangle hairdos, shape brows, and refresh skin. Sol?'s goal is a simple one: to make the experience of each client relaxing, fun, and memorable. To that end, its facials and skincare services for men and women alike imbue epidermises with moisture while unclogging pores. Stylists treat hair the way a pro football team's grounds crew treats grass: they cut it, color it, and perform conditioning treatments on it with Aveda hair products.
Oasis Pamper Bar's staff of stylists, makeup artists, and aestheticians ushers in body-wide beauty with a full complement of meticulous treatments. The staff spruces unkempt nails, soothes visages with one of six specialized facials, and renders fuzz-laden hides smooth enough to play shuffleboard on with a slathering of wax and a quick flick of the wrist. Lavish pamper parties cater to larger groups that may rent out the spa space and its style-savvy personnel for a night of mass beautification.
Beauty specialist Vimaa Patel opened the original iBar to concentrate on threading, body art, and permanent makeup. Now with four different locations, Vimaa ensures her staff is practiced in the ancient technique of eyebrow threading—gently pruning and shaping brows with cotton strings—by requiring potential team members to have at least two years of experience. The technicians also enhance eyes and brows with permanent-makeup treatments and personalize shoulders, ankles, and calves with temporary body art, such as birds, blossoms, or safe combinations.
iBar's intensive focus on a handful of treatments let the staff master their craft, and customers took notice. Within four years, the beauty haven expanded to four locations, each of which maintains the rigorous quality and boutique ambiance of the original.