Janice Stark beamed as she cut the bright-pink ribbon at Salon DeLuxe’s 10-year anniversary party. She had worked tirelessly to get to this important day—honing her skill as a stylist over the course of 46 years, constantly studying up on the latest innovations in the industry, and going to great lengths to ensure first-time guests became regular visitors. When discussing her success with reporters from the Rio Rancho Observer, Janice attributed it to “old-fashioned” customer service, saying, "you need to have people come in and feel comfortable so that when they come back, they feel at home."
Today, Janice’s efforts continue to pay off, and her brightly lit salon bustles with devoted clients and a staff of all-star stylists, massage therapists, and nail technicians. The beauty team performs a sweeping array of aesthetic services while armed with advanced styling tools and products from Redken, Dermalogica, and Brazilian Blowout. In addition to their repertoire of beautifying services, staffers keep daily stress at bay with an array of spa treatments, including massages and lymphatic-drainage therapy. To ensure their clients are as comfortable as possible, they serve complimentary beverages and recite nursery rhymes before tucking guests into massage beds.