As a girl of just 13 or 14, Amita perched in her aunts’ hair salon and watched with fascination as they snipped clients’ tresses. Today, Amita still watches the flash of scissors, but now they are in the hands of skilled stylists in her own salon.
Amita bustles through the shop, mixing honey, sugar, and lemon to create her own wax for hair-removal treatments, her specialty. She also mixes her own all-natural henna paste for embellishing hands and feet with elaborate whorls and loops. This attentiveness to the products used in her salon, combined with more than a quarter century of experience in the industry, has led Amita to insist that her stylists wield quality elixirs from Paul Mitchell and Biolage. The salon’s skincare specialists employ Repêchage products to renew visages wrinkled from a lifetime of frowning at a Rubik’s cube.
Natural light floods through the salon's floor-to-ceiling windows onto cozy leather sofas and lush hardwood floors. Further into the space, hanging plants are situated at individual cutting stations, where owner Peggie and her skilled stylists have been transforming the tresses of downtown Westwood for more than 20 years with their 25th Anniversary coming up on July 27, 2014. Clients can solicit Patti, Jamie, or Tracy for elegant Matrix highlights or defrizz unruly hair with Dawn, who's certified in keratin straightening treatments. The staffers can also nix unflattering fuzz from upper lips, chins, and bionic metal limbs during personal waxing sessions.
Owned by distinguished artist Richard "Seen" Mirando and in business for more than 20 years, Tattoo Seen emblazons epidermal canvases with the customer's choice of inky artwork. The parlor's body taggers approach each design with stylistic adaptability, steady hands, and a keen artistic eye, tattooing anything from elegant script on the wrist to entire comic-book pages on larger areas of the body, as well as full-leg or sleeve artwork. Intent on preserving new pieces throughout the healing process, the staff provides customers with information on how to care for the new tattoo, such as keeping it out of the sun, avoiding scratching it, and feeding it a few temporary tattoos at least twice a day. Prices start at $50 for a name on the wrist and increase depending on the size of the commissioned work.
For more than three years, the artists at Ink House Studios have been decorating flesh with customized tattoos and piercings. Bold, bright floral designs, immaculate text, and traditional Japanese-style designs rendered in smooth gray and black are just a few specialties. Piercing specialists embellish bodies with gleaming jewelry or microdermal jewels.
Dr. Kevin Tehrani's vast knowledge of plastic surgery keeps him in demand––he's a published author, an international speaker, an assistant clinical professor at SUNY Downstate Medical Center, and a go-to source for publications such as New Beauty magazine. But all this activity doesn't keep him from his patients. He typically spends an hour with them during their initial consultations, answering their questions, reviewing images of them on a computer, and projecting what they'd look like if they were made of pixels. Sometimes these consultations lead to cosmetic surgery, and sometimes Dr. Tehrani and his patients instead turn to such non-invasive aesthetic equipment as the Zeltiq CoolSculpting system. Ever the innovator, Dr. Tehrani launched an iPhone app called iLipo, which helps patients to alter their image on the spot to see how a given treatment will transform their body.
Jewel 32's team of piercing pros and jewel experts adorns bodies with necklaces, earrings, rings, and other trimmings. Lighted glass cabinets line the walls, casting baubles from brands such as Murano, Twisted Blade, and Swarovski in a soft glow. The staff decorates lobes with marcasite earrings, replete with elegant dark stones, encircles fingers in engraved sterling-silver skull rings, and wraps ankles or bottles of ketchup in delicate sterling-silver flowers and freshwater pearls. Piercing professionals imbue noses, ears, eyebrows, and an array of other areas with new jewelry receptacles that can house favorites from Jewel 32's extensive collection of gold, silver, and diamond body jewelry, including gauges from sizes 00–20 and ornate navel rings.