Pure Essence Salon's team of style savants metamorphose messy mops using organic hair products, including the GMO- and preservative-free Shear Miracles line. During a men's or women's haircut, a shampoo purges scalps of dirt, oil, and Nutella before a blow-dry wafts locks into place. A pneumatic leather chair ensconces clients as coiffeurs snip, shear, and finally style strands into trendy new ’dos. Alternatively, a keratin treatment with formaldehyde- and paraben-free KeraGreen formula can smooth stubborn frizzies until they're as sleek as an otter wearing a leather jacket. The two- to four-hour process begins with a special shampoo to prep hair for absorption, followed by keratin application across 4–6 sections of neatly parted tresses. After manes soak up proteins such as collagen, l-cysteine, and the tears of Hulk Hogan, beauticians seal in shine with a flatiron.
Although Luxe's stylists, massage therapists, and aestheticians dedicate themselves to soothing and pampering clients, green business practices remain one of their highest priorities. They seek out organic skincare and haircare product lines for their shelves and utilize eco-friendly tricks to reduce their waste and pollutant production. This ecological sensibility lends even more of a contemporary air to the 5,000-square-foot spa, with its modern, armchair-like wash stations, Italian-designed spa equipment, and holographic receptionist. The menu of services at Luxe is far-reaching and even includes a "just for men" section; among other things, the staff can style tresses, massage overstressed muscles, and rejuvenate faces with vitamin- and antioxidant-rich skincare products.
Before hitting the salon floor, students at American Beauty Academy first complete a regimen of classroom coursework and hands-on training on models and Barbie dolls caught in the wild. It's only then, under the watchful eye of instructor supervisors, that they're set free to show off their newly acquired hair, skin, and nail care skills to clients. Available services include not only women's hairstyling, but also color, chemical treatments, and men's barbering.
Envy Studio grooms clients with a roster of salon services ranging from cuts and styles to highlights to keratin smoothing treatments. Staff stylists are divided up into three categories of experience levels, allowing for further customization of services. In the salon, patrons can find Color Proof, ICON, Keratin Complex, and Crew products.