SkateStart owner Patrick O'Toole started his skating career as many people do: by falling down constantly while skating a faulty board. He wanted to spend time with his skateboarding cousins, so his father bought him a generic, unresponsive deck from a big-box store. It barely rolled and always cancelled their playtime last minute to watch soap operas. His junky equipment and lack of knowledge kept him from keeping up with his peers. It wasn't until his father surprised him with a safe, professional skate set that his cousins finally slowed down and began teaching him the ins and outs of thrashing cement waves.
Now in his 20s, Patrick makes it his professional mission to teach the next generation of skaters the proper techniques they need to enjoy the sport. He and his team of certified instructors use his patent-pending skateboard system that shows beginners where to place their feet to push off, perform an ollie, and avoid tripping a board's self-destruct countdown. In addition to imparting fundamental skills, their lessons also build up the confidence necessary to tackle more complex maneuvers.
Located in Sears stores or at adjacent offices, Sears Optical's independent optometrists screen peepers to determine accurate prescriptions and diagnose any health problems. As doctors position a refractive device over the eyes, flipping through lenses of varying strengths, patients describe the level of clarity with which they can see the purple zebra dancing in the far corner. In addition to the prescriptive exam, doctors may use eye drops to dilate the pupil to scrutinize the retina.
Santa Sent Me A Message! customizes personal messages to family members of all ages by video or email. Based on information provided by the customer, Santa commends the recipient on their good deeds for the year and encourages them to try harder and improve in other areas. Example messages include praise for talents and accomplishments, or encouragement such as “be nice to your sister,” “give mom more hugs,” and “clean your room.”
Melt Bath & Skincare Online Boutique's toiletry artisans handcraft each of their skin-smoothing lotions, creating silky creams and oils, exfoliating scrubs, and wholesome cleansers that enrich the body and spirit. Customers celebrate the connection between smell and memory as they enter Melt's fragrant emporium of tinctures and tonics, which conjure recollections of fluffy birthday cakes with vanilla-tinged soaps or forgotten dreams of a career in beekeeping with the floral-scented sugar scrub. Samples of the shop's sweet-smelling wares abound, helping customers match themselves with an appropriate moisturizing brew or exotic olfactory blend.
The trip from the forest to the living room is a short one thanks to Tree Land Christmas Trees. This company imports its Noble Fir, Grand Fir, and Frasier Fir trees straight from North Carolina and Oregon, and within days of being harvested they end up poised in one of 10 lots scattered throughout the area. Tree Land Christmas Trees sees the act of picking out a tree as a ritual as much as a purchase, and so they welcome families to stroll through their lots, inhale the fresh smells, and pick out the tree that will decorate their home for the duration of the holiday season. The helpful staff will even tie the tree to customers' vehicles or schedule deliveries for customers whose cars or bike baskets can't accommodate the tree.
In the spirit of the holidays, Tree Land Christmas Trees also makes it a point to donate trees to families in need.