The technicians at Simply White specialize in whitening teeth, first painting them with a whitening gel, then accelerating its work with a beam of blue light. However, the bleaching gel doesn't have to work via peroxide. The technicians' love of nature shows through in the potted plants that adorn their homey, chartreuse-accented office and in their natural whitening gel. Their organic formula, combined with blue accelerator light technology, is applied to teeth for 15-30 minute intervals. Meanwhile, the blue light works to accelerate the chemical reaction, for a result that can brighten teeth up to 10 shades. Their slightly stronger peroxide formula, meanwhile, can strip away up to 14 shades of staining.
The workplace can be a source of stress for anyone. That's why licensed massage therapist Karl Jensen carts his portable massage chair to his clients’ offices or homes to unwind knotted muscles with 15-minute bursts of massage for groups of 4 to 12 people. When not on the move, he parks his equipment in a private treatment room, where clients relax on a massage table as he paints relaxation across physical canvases with gentle Swedish strokes. He also hunts down extra-stubborn muscles with deep-tissue techniques and integrates a number of styles to create custom massages.
As part of the national network of CrossFit gyms, Track Town CrossFit builds a community of athletes that approach fitness not just as exercise, but also as sport. All new members begin with a skills evaluation, during which a Track Town trainer familiarizes them with the equipment used and types of exercises commonly seen in the WOD—Workout of the Day. Though constantly changing, the WODs always blend functional movements such as sprinting, carrying heavy weight, jumping, and pull-ups. After the evaluation, the trainer will determine whether members are ready to go straight into WOD classes or start with the fundamentals course—12 sessions in one month that prep less experienced participants for the exercises used in WODs.
Between classes, students pop in for open gyms, where trainers are on standby to help them strengthen weak spots in their workout or improve technique. Each member also receives a Whole 9 nutrition guide, which augments results with meal plans based on eating whole and natural foods, or in a pinch, a poster of the food pyramid.
It's simple: stiff muscles don't want to move. That's why massage therapist Jason Lee descends on tension with four types of massage modalities, loosening muscles so they can range through the full swirl of motions. Myofascial release, for instance, breaks up internal scar tissue that holds muscle fibers in place, and deep-tissue pressures deliver cross-grain strokes to ease out movement-impeding muscle knots.
Servicing the cycles of beginner and advanced riders alike, Collin's Cycle Shop coasts on its reputation of attentive customer service and mechanical excellence. The cycling-centric staff assists riders in finding a range of pedal-worthy products to complement their tour du jour. A variety of fenders ($50), indoor racks ($40), and car racks ($75) dot the brightly lit showroom alongside fixed-gear and multi-gear bike brands from manufacturers such as Giant, Redline, and Specialized. Helmets ($45+) and lights ($20–$145) ensure rider safety while U-locks ($45) protect bikes from floating away into the stratosphere. Cyclists enjoy free tune-ups with all new bike purchases, as wells as free lifetime truing on all custom-made wheels. Recognizing the varied goals and needs of every customer, Collin's Cycles offers customized bike fitting ($50–$300) for commuters, enthusiasts, and professional riders. A two-wheeling tech works with each rider during the fitting by installing ergonomically savvy combinations of handlebars, stems, and grips on the bike for optimal positioning and comfortable saddling of damsels in distress.
Robin Quirke turns every class at RobinQ Zumba into a party. By mixing elements of various dances, from hip-hop to Bollywood to salsa, Robin helps pupils burn calories while having a good time. She takes the lead during Zumba classes and guides students through dance moves that release more sweat than a sauna on the sun.