Servicing the cycles of beginner and advanced riders alike, Collin's Cycle Shop coasts on its reputation of attentive customer service and mechanical excellence. The cycling-centric staff assists riders in finding a range of pedal-worthy products to complement their tour du jour. A variety of fenders ($50), indoor racks ($40), and car racks ($75) dot the brightly lit showroom alongside fixed-gear and multi-gear bike brands from manufacturers such as Giant, Redline, and Specialized. Helmets ($45+) and lights ($20–$145) ensure rider safety while U-locks ($45) protect bikes from floating away into the stratosphere. Cyclists enjoy free tune-ups with all new bike purchases, as wells as free lifetime truing on all custom-made wheels. Recognizing the varied goals and needs of every customer, Collin's Cycles offers customized bike fitting ($50–$300) for commuters, enthusiasts, and professional riders. A two-wheeling tech works with each rider during the fitting by installing ergonomically savvy combinations of handlebars, stems, and grips on the bike for optimal positioning and comfortable saddling of damsels in distress.