Arthur Murray has been a leading name in franchise dance since 1912, when the entrepreneur began selling mail-order dance lessons. Expanding his reach, he enlisted teachers to spread his signature dance lessons on first-class steamships and skyrocketed to fame in the '30s after introducing the public to such dances as the Lambeth Walk and The Big Apple. By the 1950s, Arthur and his wife, Kathryn, were hosting their own highly popular TV show on ABC, The Arthur Murray Dance Party, which ran for 12 years. Today, Arthur Murray's team prepares students for rug cutting at special events and weekend nightclub jaunts. Clients who arrive to lessons partnerless will be paired up with other classmates as the instructors assess their current skill level and make recommendations on the most appropriate program. Throughout lessons, instructors teach the foundations of two to four dances from a long list of styles that range from Latin to country-western, helping students to learn basic step patterns, timing, and the ability to lead or follow.
In the fitness industry, only a select few exercise pioneers enjoy widespread name recognition. Bikram Choudhury is one of them, and the instructors of Bikram Yoga Everett have earned that name by enduring his legendary nine-week training course. The program also keeps yogis on their toes by requiring recertification every three years. In the intense training sessions, aspiring instructors learn to make use of a heated environment to push the mental focus and muscular endurance of students during the 90-minute classes.
The Bikram Yoga Everett Studio welcomes visitors with a lobby bursting in bright primary colors and a spacious workout room swathed in natural sunlight. The computer-controlled temperature remains evenly regulated throughout the space, and a ventilation system provides a constant supply of fresh air, occasionally pumping in helium for cartoon voiceover workshops. Floors are covered in Zebra yoga mats that dramatically reduce joint strain.
The amenities inside the 17,000 square-foot PEAK Health & Fitness are plentiful: a weight room, cardio deck, and two group fitness rooms for classes such as yoga, Zumba, cycling, and Pilates. Members also have access to massages and tanning services, as well as an elite group of personal trainers who are available to provide one-on-one coaching or just acquaint members with the fitness equipment with a formal introduction. The club also has a kid?s play area that entertains children while adults work out and a juice bar that nourishes bodies with healthy fruit smoothies.
Kerri Almaas, CrossFit BB's trainer, likes to stay active?not only is she certified in CrossFit Level 1, kettlebells, and Olympic lifting, but she also loves to camp, cook, snowboard, and play around with her two dogs. At CrossFit BB, she designs a new Workout of the Day, or WOD, each day, designed around CrossFit?s tenets of functional, varied fitness. Though the exercises rotate constantly, they often feature moves such as weightlifting, running, rowing, kettlebell exercises, calisthenics, and plyometrics.
Working out turns into a dance party at Holly Hills Zumba, where people burn calories and fat the best way—by dancing. But not to worry, Zumba's fun, easy-to-follow dance moves are easy to master, and it's more about having fun than anything else, as the rhythms are set to high-energy Latin, and international beats. Along with Zumba, the studio offers workouts led by a personal trainer for another fat-burning option.
At Venture Personal Training, the staff believes that the human body is capable of anything—it’s the mind that gets in the way of success. To overcome this roadblock, Venture supports and encourages clients as they work through personal-training regimens. Personalized plans can pursue a number of goals, such as increasing strength and muscle tone, boosting speed, and reconciling with estranged bike shorts.