Dim lights and candles illuminate the earth-toned walls and other Tuscan flourishes that complement Serendipity Boutique and Day Spa’s relaxing salon and spa services. The all-inclusive oasis houses a staff of stylists and aestheticians who work tirelessly to soften skin, soothe aching muscles, and enhance the appearance of hair and nails. Clients awaiting treatment can sip on steamy beverages from an in-house espresso bar or peruse the spa’s very own boutique, which enhances newly treated areas with jewelry, handbags, footwear and apparel.
The wellness professionals at Serenity on the Square remove the obstacles that inhibit personal growth. They do this by ushering patrons on an inward journey—a journey that challenges the individual to look inside, just past the spleen, and confront the emotional limitations that block success. They also foster growth by healing the body, believing that "when you feel your best, you are your best, and you expect the best." This mission statement points to the center's services, which include massage therapy, yoga, reiki, and holistic nutritional counseling.
Although some may think the eyes, the hands, or the kneecaps are the most important parts of the body, Arnica Muscle & Fitness believes muscles are actually the most vital. With the motto “muscles move us,” the business tends to muscles through therapeutic massage, personal training, and fitness classes. Circuit training and yogilates—a hybrid yoga-Pilates class—put muscles through the ringer before a licensed massage therapist quells soreness and tension with targeted pressure, soothing strokes, and heated stones.
The old saying goes something like this—if you give a man a fish, he’ll eat for a day, but if you teach a man to fish, he’ll eat for a lifetime. It’s that line of thinking that drives the spa technicians at Jubils Salon & Day Spa. As they perform aesthetic services that range from haircuts to facials and massage, they strive to enlighten their clients with tips on how to better care for their skin, hair, and nails. Armed with these techniques, clients can then improve their at-home skincare regimens, which previously consisted of sleeping in tubs of oatmeal and never leaving the house.
The year was 2010, and Michael and Jennifer Melching were commiserating with a fellow parent over the frustration a barbershop trip with their sons entailed. The boys would inevitably get bored and irritated, and the dads often felt out of place in typical salons. As the Melchings dwelt on their problem, a potential solution began to take shape: a fun salon tailored specifically to men and boys, so in June 2012, they opened Locker Room. With TVs at each styling station and professional- and college-sports apparel to peruse during downtime, the salon keeps visitors engaged as they sip on complimentary juice boxes or beer and receive makeovers manlier than John Wayne in flannel long johns.
Though services include beautification for hands, the salon specializes in precision haircuts, a fundamental component of its most popular package, the Main Event. This treatment begins with a consultation, shampoo, and hot towel, and then transitions to a haircut and style using Paul Mitchell products. The result is an exterior as masculine as the salon’s interior, which sports crimson walls and black floors, as well as a checkerboard balancing on a repurposed barrel that survived the plunge over Niagara Falls.