Arthur Murray Dance Studio has been a leading name in franchise dance since 1912, when the entrepreneur began selling mail-order dance lessons. Expanding his reach, he enlisted teachers to spread his signature dance lessons on first-class steamships and skyrocketed to fame in the '30s after introducing the public to such dances as the Lambeth Walk and the Big Apple. By the 1950s, Arthur and his wife, Kathryn, were hosting their own highly popular TV show on ABC, the Arthur Murray Dance Party, which ran for 12 years. Today, Arthur Murray's team prepares students for rug cutting at special events and weekend nightclub jaunts. Clients who arrive to lessons partnerless will be paired up with other classmates as the instructors assess their current skill level and make recommendations on the most appropriate program. Throughout lessons, instructors teach the foundations of two to four dances from a long list of styles that range from Latin to country-western, helping students to learn basic step patterns, timing, and the ability to lead or follow.
Edie Ollwerther grew up a touring dancer, with television and teaching credits to her name. When she married, she took a break—but it wasn't long before neighborhood parents knew of her history in dance. They encouraged her to begin giving lessons to their children, and Edie obliged by transforming her basement into a studio space.
That was in the 1970s. Today, Edie and her fellow instructors—some of whom are former students, now grown—act as the heads of a continually growing family of dancers. Their curriculum encompasses tap, jazz, ballet, and musical theater, as well as vocal coaching and hip-hop routines. Some of their pupils learn to shimmy as a hobby, and others aim to join the competition team, whose performances have taken them to Disney World and aboard a Carnival Cruise ship.
Adrienne Logan is a dance guru, and she's got the resume to prove it; she was a student of Fred Kelly (Gene Kelly?s brother), studied at the Broadway Dance Center and Steps on Broadway, and she's now the owner of Just off Broadway. Along with a faculty of talented dancers, she leads classes for students of all ages in disciplines such as jazz, musical theater, and tap. Aspiring ballerinas can study under resident ballet maestro Andrea Kron, who studied at the Alvin Ailey American Dance Center, performed in Radio City Music Hall, and danced as a Rockette. Like eating a bowl of pure cane sugar for dessert, the need to dance has no age limit, which is why the staff also leads dance classes for adults, as well as fitness classes such as Pilates, Zumba, and barre fitness.
Catering to aspiring dancers as young as 18 months, A Dance Place offers lessons in a non-competitive friendly environment to help build youngsters confidence and self-esteem. The littlest dancers can take part in mommy and me classes or creative movement sessions, which instill them with a love of physical expression. Ballet, tap, and hip-hop lessons, meanwhile, allow pupils to delve into more specialized disciplines.
Before taking the reins at Broadway Performing Arts, Elisa Heinsohn appeared on the TV series Fame, and Cleve Asbury acted in the Oscar-winning film Chicago. The duo also racked up an impressive set of Broadway credits—Asbury most recently played Mr. Ovington in the hit How To Succeed in Business Without Really Trying—and starred in more television commercials than a dog who can talk. Nowadays, the two continue their performing-arts work while co-owning and co-directing their studio, leading their team as they teach students from 3-year-olds to adults. The studio’s eclectic curricula hone students’ skills in disciplines such as musical theater, dance, and guitar.
Toes tap, soles crisscross, and ankles point and flex as pairs of dancers whirl across Arthur Murray’s smooth floors, where Sacramento-area hoofers have practiced steps since 1947. A specialized curriculum imparts basics such as foot position and rhythm, as well as how to lead, follow, or trot across the ceiling during beginning classes, and eventually ushers students into bronze, silver, and competition-level gold classes. Graceful instructors certified through the World Professional Dance Teachers Association lead classes and events such as private lessons, group formation practices, core rhythms reviews, and weekly practice parties.