Arthur Murray has been a leading name in franchise dance since 1912, when the entrepreneur began selling mail-order dance lessons. Expanding his reach, he enlisted teachers to spread his signature dance lessons on first-class steamships, and skyrocketed to fame in the '30s after introducing the public to such dances as the Lambeth Walk and The Big Apple. By the 1950s, Arthur and his wife Kathryn were hosting their own highly popular TV show on ABC, The Arthur Murray Dance Party, which ran for 12 years.
Today, Arthur Murray's team, in its 100th year of teaching, prepares students for rug cutting at special events and weekend jaunts in a fun setting that promotes learning, fun, self-confidence, and physical activity. Clients who arrive to lessons partnerless will be paired with an instructor, who will assess their current skill level and make recommendations on the most appropriate program. Throughout programs, instructors teach the foundations of two to four dances from a menu of 29 styles, including Latin and country western, helping students learn basic step patterns, timing, and the ability to lead or follow.