"I AM likes every woman to be proud of way she looks." The costume jewelry store backs up this motto by stocking its shelves with on-trend pendants, rings, scarves, and wallets, many of which boast the shop's own YSTRDY label. And with locations in 26 countries including Belgium, Indonesia, Slovenia, and the U.S., the company is serious about its mission.
But its mission isn't just to accent the outside. Amidst the sunglasses, statement necklaces, and shoulder bags, advice on taking care of one's inner health springs from the website. Recipes for detoxes include DIY green juices and holistic baths, and yoga sessions are offered online for free.