Bowling isn’t just a hobby at 300 New York—it’s a vibrant social experience worthy of luxurious flourishes. That’s why cushioned lounge seats flank each of the 32 mood-lit lanes in the main concourse area. Each of these lanes faces a large screen that flashes music videos and tutorials on how to remove stuck fingers from bowling balls. Up in The Loft, bowlers can lounge and take in views of the concourse while sipping cocktails from the full-service bar. A dedicated wait staff connects them to offerings from the onsite bar and restaurant—an eatery known for serving dishes from executive chef Chad Bowser’s menu. Some of Chad’s creations include two-bite chicken or beef sliders and hand-battered fried calamari that can be paired with anything from beer to specialty martinis.
Velocity's coaches, many of whom are trained in kinesiology and exercise science, lead heart-pounding fitness programs for adults and children ages 8 and older. The one-hour movement sessions gather an ever-shifting array of exercises calculated to increase kids' speed and agility and challenge grownups' coordination more than their offices' annual air-hockey-based performance reviews. Small groups of 15 people work to reach their peak performance level under the coach's custom-tailored tutelage. After the program, strengthened bodies may measure their tangible successes in greater endurance, improved metabolism, and an abandoned belief that stale Twizzler jousts counts as exercise.
For the guests of Cowboy Fan Connection, a Dallas Cowboys game actually starts three hours before kickoff. For both home and away games, the company hosts all-inclusive tailgate parties—with or without tickets to the game itself—that keep revelers sustained with burgers, brats, drinks, and raffles for Cowboys merchandise. Customers can dress the part with apparel from the online store to show off their fandom or eerie resemblance to Troy Aikman to current and former players during private autograph sessions.
In addition to game-day events, Cowboy Fan Connection also hosts Saturday-night dinner parties where fans come together to break bread as sportswriter Mickey Spagnola and former Cowboy Nate Newton broadcast their weekly radio program, Radio Road Show. Stadium tours the day before or after a game enable fans to guide themselves throughout Cowboys Stadium, while off-season trips such as a weekend in the Bahamas give fans the chance to draw up defensive plays in the sand with current and former Cowboys.
In 2007, the North Texas Event Center underwent a renovation that transformed a former call center into four fairytale ballrooms and a museum for classic cars. The gleaming Gull Wings, Alpha Romeos, and M6s catalyzed the project, as their owners sought a way to share their collections with the public. This desire dovetailed with the designs of city officials, who wanted to create an enduring cultural institution in Richardson and a way to see the cars without masquerading as stop signs. In order to realize this dream and reverse signs of aging in the 1980 building, contractors installed gleaming parquet floors valued at $2 million, and built out rooms with vaulted ceilings, broad stages, or bars. A crew of event planners oversees the chambers, which range from 1,883 to 14,000 square feet, and contain surprises such as 360 degrees of white drapes and a marble gazebo.
Zone Action Park thrills family members young and old with themed fun zones that quench thirsts for go-karting, bouncing, mini golf on two brand new 18-hole courses, and batting practice. The Speed Zone pits kids as young as 3 years old against each other for zipping go-kart action, whereas a bounce area lets them hop safely on inflatable jumps or slides. Batters practice against slow- or fast-pitch machines in the Strike Zone. Inside, the Game Zone fosters friendly competition with family-friendly games such as Big Bass Wheel and Treasure Quest fueled by hot fresh pizza from their cafe that happily serves large parties and birthdays.