The detailers at Mike's Auto Spa designed a signature process to leave vehicles looking like they just came off the line. They start by documenting the car's condition, flipping through the car’s old baby pictures, and thoroughly washing its exterior. They then clean engines and treat leather or carpet interiors. Then it's back to the exterior, where they apply compounds and polishes that leave paint jobs shiny, protect windshields, clean headlights as needed, and shine tires. Finally, they perform a triple-check on every part of the vehicle.
If customers don't have time for the signature treatment, Mike's team also scrubs up vehicles with express services. Vehicles roll through the car wash tunnel, before heading to the vacuum lane, where staffers suck up dirt and crumbs.
PlanetSwim founder and owner Stephan's life is a timeline of aquatic achievements, containing awards that he won as a competitive swimmer as well as several teaching titles—lifeguard trainer and Red Cross–certified swim instructor among them. At PlanetSwim, Stephan holds his staff to similar standards. Each teacher has a minimum of five years of swim-instruction experience and has also been Red Cross–certified. Together, the team channels its knack for tutelage into swim lessons for children and adults of all ages in indoor, heated pools, including the one in Louisville, which is filled with warm water to encourage students to get in.
PlanetSwim's philosophy centers around personal attention, an element that demands small class sizes and a supportive atmosphere. Whether they are leading a 10-minute lesson for a water-shy toddler or an intermediate course on different strokes, the instructors monitor their pupils closely to ensure both comfort and development of technique.
Dennis Cooper started repairing cars from a simple one-door garage with two bays. Over the last 30 years, his needs have steadily grown, as his robust business repeatedly outgrew four- and six-bay facilities. He and his team of ASE-certified technicians now stretch their legs through eight service bays, with Dennis's wife, Kathy, keeping watching over the books. Experienced technicians—including two ASE master mechanics—perform maintenance and diagnostic services on every part of vehicles and frequently add to their knowledge with seminars and schooling.
The center boasts a Hoffman wheel alignment system, which uses a Windows operating system and multiple laser beams to ensure accurate alignment, as well as two oversized shop bays to accommodate larger and diesel vehicles. The Cooper's Automotive team can also soup up performance with off-road lift systems or give vehicles a distinctive look with a custom fixtures and chrome tips. Recognized for excellence in emissions repair, the shop also recently installed solar panels on its roof to produce electricity and reduce its carbon footprint.
Black Diamond Car Wash's expert team of auto immaculatizers buff cars with an eco-friendly list of cleansing services. The emerald wash begins with a vacuum of the passenger compartment to suck up dirt, dust, and discarded burrito wrappers from floor nooks and seat crannies. Then, sullied exteriors are stripped of grime with a high-quality tunnel wash to reveal shining fiberglass bodies. After a towel-dry and a deep-clean dusting of the dash and console, finger-drawn hearts are carefully erased from interior windows. Most washes are finished in about 15 minutes, though larger vehicles may take longer.
The highly trained technicians at Jiffy Lube tend to about 24 million customers each year with services such as the Jiffy Lube Signature Service Oil-Change, which helps promote the longevity of each vehicle. Staffers acknowledge that oil plays a crucial role in maximizing the lifespan of each car—it cools the motor and helps prevent moving parts from deteriorating. More than 20,000 technicians who have completed an extensive training program certified by the National Institute Automotive Service Excellence (ASE) service vehicles at Jiffy Lube. In addition to performing oil changes, technicians perform preventative services such as air-filtration and electrical system maintenance, among others, as well as state emissions inspections. Jiffy Lube’s quality pledge includes a commitment to transparency, which stipulates that they will inform car owners of any necessary services, complete a service only after it has been approved, and refuse to replace windshields with saran wrap.