At Nouvage Salon, owner Charbel Massoud and his team of beauty experts nurture hair with cuts, styling, and highlights and revitalize nails with soothing manicures and pedicures. Streaks of color add technicolor flair to monochromatic 'dos and straightening irons smooth out locks much more effectively than yesteryear's iron mallets and ceramic anvils. During mani-pedis, Nouvage's technicians brighten digits with the vibrant hues of glossy OPI polish.
Founded by ice-cream enthusiasts Donald and Susan Sutherland in 1988, Cold Stone Creamery has grown to more than 1,400 locations across North America. Each day, the shop's scoopers mix up fresh batches of ice cream, yogurt, and sorbet, which are served by the scoop, piled high in sundaes, and blended into shakes. After customers choose their desired flavor, the staffers toss the chilly sustenance upon a slab of frozen granite and fold in a smorgasbord of candy and nuts to achieve the ideal ice-cream-to-add-in ratio. Customers can dream up their own creations or opt for a signature masterpiece, sampling one of more than 11.5 million possible flavor combinations, which still await a brave conqueror to unlock them all. To accommodate sweets cravings at celebrations, staff members also dish out ready-made treats, such as ice-cream cakes, cupcakes, and cookies.
Slumber expert Roger Wardell staffs each of his Sleep Doctor Mattress Stores with knowledgeable employees who help to match shoppers with surfaces that complement their dozing styles. A full-size basic firm mattress by American Pedic ($219) supports stomach sleepers with memory foam, and Serta's twin-size Dura Pillowsoft ($499) cuddles tired muscles with inner springs and a 6-foot spoon.
Lori Taylor finds it easy to sum up what's unique about her photography business—"We want people to not only love their photos, but also to love their photographers." Initially, the lifelong photography hobbyist spent 20 years as a restaurant manager, learning the value of personalized customer service. It's a value system she still practices, diligently manning the LA's Photography phones seven days a week in addition to running photo shoots. Each of the photographers on Lori's team of photographers specializes in a particular kind of photography that ensure each of the studio's yearly 150–200 graduation gigs, 45–65 weddings, and multitude of family portraits shines uniquely. Lori personally listens to clients describe their needs before matching them up with the specific photographer on staff whose skills are best suited to the occasion in mind. The resulting harmonious relationship between subject and photographer seems to be what drives the company's wealth of referral business. "We've never really needed to advertise," says the cheerful owner, who mostly acquires clientele via word of mouth and by defeating other photographers with her darkroom jujitsu.
It’s no surprise that a place called Healthier New You specializes in helping clients look and feel better. What’s more intriguing is how the spa’s owner and operator Rose actually accomplishes this. For starters, she uses an exclusive body-slimming wrap to reduce cellulite and tighten skin in sessions of up to two hours, using herbal ingredients to treat the face as well as the body. Her other beautifying services include an advanced treatment called microcurrent therapy, which uses a new machine to tone and tighten skin, reducing the appearance of blemishes and firming contours.