At Trek Bicycle Store of Santa Rosa, a staff of experienced bike builders, mechanics, and salesfolk combine an encyclopedic knowledge of their trade with a passion for cycling. Technicians tune, repair, and construct both road and mountain-ready bikes from scratch, with an ample supply of cruisers, one-speeds, children's, and BMX models ready for any type of cyclist. The shop also hosts regular ride alongs that guide pedaling herds through the scenic Napa Valley countryside.
Commuters, athletes, and hobbyists alike gear up with Trek's vast array of helmets, shoes, clothing, and tubes from brands such as Bontrager, Castrelli, and Shimano. After arming themselves with new equipment, customers can consult certified therapists for massage treatments that help to undo the effects of stress or injury and work with instructors in cycling-centric yoga classes that help riders build core strength, flexibility, and the ability to mind meld with their bikes.
Anything you might need between the front and back wheel can likely be found at Bob's Cycle Center. The shop carries bicycles for all terrains and riding styles, from road bikes to mountain bikes and cruisers from brands such as Trek, Marin, and Electra. They also carry a wide selection of parts—like brakes, handlebars, and chains—as well as tires, tubes, and wheels. And then there are the repair technicians: expert mechanics who can coax maximum performance out of your bike by giving it a tune-up or a heartfelt lecture on the importance of flossing between its spokes.
Bob's Cycle Center carries all of this for bikes, but they have riders covered too. Bike-owners can peruse a selection of outerwear, jerseys, shorts, and bib tights from Bontrager, as well as helmets, gloves, and shoes.
Folsom Bike’s experienced bicycle technicians rehabilitate cycles and pair horseless riders with trusty two-wheeled rentals. During basic tune-ups, pedal physicians pamper asphalt steeds from headset to hub, remedying aches from popping wheelies with derailleur, brake, and bottom-bracket adjustments and ensuring optimal tire pressure and bolt safety. Creaky cables relax under soothing lubes, and newly trued wheels make for rides smoother than a piggyback from a manta ray. During performance tune-ups, gear gurus raise the velocipedal ante with fresh cables, housings, and frame polish before resurfacing brake pads, overhauling brackets, and weaving handlebar streamers into aerodynamic cornrows. Both basic and performance tune-ups are typically complete within 24 hours.
The experienced bike mechanics at Rex Cycles tick off 16 tasks as they complete major tune-ups. After scrutinizing bikes for wear and tear, mechanics adjust components, tighten bolts, and check spoke tension, which usually skyrockets during construction season. Cables enjoy a thorough lube treatment, and wheels straighten under mechanics’ expert truing. Finally, mechanics wipe down revived cycles and hop on for a test ride, ensuring that all the gears, chains, and handlebar pompoms flow effortlessly for a smooth, pleasant ride.
From its serene country roads to its grassy hilltops, the Sonoma Valley’s wine country is a terrain best traversed by bike. The staff at Wine Country Cyclery facilitates these two-wheeled treks by renting, selling, and servicing cycles from Giant and Cannondale. Their rides cater to different types of excursions; the Giant Roam is ideal for leisurely jaunts, while the lightweight Cannondale SuperSix Evo lends itself to fast-paced sprints down tree-lined trails or away from the dryads that guard each vineyard. When riders need help navigating the countryside, seasoned guides hop on bikes and lead them on 12- to 18-mile adventures, stopping at local sites such as Roche Winery & Vineyards along the way.