At Eyetopia Spa, Larevemos “Lady” Patterson and her team free women from time-consuming makeup routines by applying mink or silk eyelash extensions in a variety of styles and colors. The individual extensions adhere to lashes with a soft-drying adhesive to create one of three natural effects: mascara, dramatic, or extreme, using 45 lashes per eye. Once customers have donned lashes of their preferred material, length, curl, and fullness (some extensions measure up to a quarter millimeter in diameter), they maintain their style with fill-ins, which Lady recommends receiving every three to four weeks, unless you have reason to believe the world will be ending at dawn anyway. She'll also be donating a portion of her proceeds from her Groupon to The American Breast Cancer Society.
At Coast 2 Coast Spa, staff create their own hair and face products entirely in-house, working to pamper customers before they ever walk in the door. The spa's hair and skincare products contain entirely all-natural ingredients, which gives them an edge over the mass-produced chemical compounds that so often make up modern beauty products and fish sticks. Stylists use these products in hair services such as dreads, conditioning treatments, and cuts and styles, as well as skin treatments where they refresh faces or enhance relaxing massages.
Passion was missing. As DonnyElle followed a traditional course to college and then beyond into jobs such as teaching and waitressing, she craved something more, something that didn’t feel like such a, well, job. The turning point was an interview with MAC Cosmetics, which pivoted her direction toward freelance makeup artistry. Strengthened by a newfound passion for her work, DonnyElle eventually became a licensed aesthetician. With well-developed skills and love for her trade guiding her, she now serves her own clientele with skincare services at Beauty by DonnyElle Skin Salon. Here, she presents a menu that includes facials, makeup application for various occasions, and waxing.
In addition to performing the work she loves, DonnyElle finds satisfaction in nonprofit work. Through an organization called Glitz & Grace, she strives to improve the self-esteem of young girls.
Earning accolades from the likes of Jezebel, Flirt & Flutter Beauty Boutique simplifies beauty routines with treatments that have long-lasting results. Eyelash extensions take the place of mascara to create fuller lashes that flutter for up to eight weeks. With HD brows services, technicians use a combination of waxing, threading and tweezing techniques to shape brows before darkening them with a henna formula that lasts up to six weeks. In the nail salon, Perfect Match gel polish blends the long-lasting finish of a gel with the speedy application of a polish. These time-saving beauty services can be consolidated with Bedicures—in which clients rest atop a plush massage bed while receiving a manicure and pedicure in tandem with their choice of facial service.
Flirt & Flutter Lash Loft also tends to the health of eyes inside the Lash & Brow Hospital, where a certified lashologist removes eyelash extensions, performs lash and brow treatments for cancer patients and helps eyes recover from misdirected wet willies.
At Skin Confidence, founder and licensed medical aesthetician Kat Johnson creates beautiful complexions through a combination of specialty treatments and deep relaxation. She performs each facial and skin peel with Rhonda Allison products, which replace dyes and artificial fragrances with aromatic essential oils and plant extracts. But Kat does more to boost clients’ moods than simply closing all of their pores one by one; she also helps them unload stress with reiki massage and triggers the body’s detoxification process with reflexology techniques.
A wildly successful alternative to traditional day spas—its more than 300 locations blanket 36 states and half a dozen countries—Planet Beach Contempo Spa is a futuristic relaxation station where state-of-the-art machines administer all the spa and tanning services. These friendly automatons sometimes replace familiar treatments, as in the Luminous facial, a light-based service that delivers blemish-busting results similar to those of a conventional facial. But other equipment maps out new spa territory entirely: the Hydro-Derma Fusion chamber moisturizes the whole body with nutrient-rich steam in order to offset the effects of a dry climate or a rear-end collision with a salt truck. Other machines whiten teeth, spray tan skin, and massage muscles.
Planet Beach operates on a gym-style membership system, meaning that members purchase packages or pay flat monthly rates. As members spend more time at the spa, they get to know the helpful assistants who are always on hand to demonstrate how to use the equipment without activating its ability to cry.