If ever there was a dash of awkwardness in visiting an adult entertainment store, Hustler Hollywood has all but erased it. Theresa Flynt?daughter to Larry Flynt, creator of the Hustler empire?came up with the concept in the late 1990s. She envisioned a place that not only sold adult-themed products, but celebrated them. So in 1998, she established the first location on historic Sunset Blvd. Since then, Hustler Hollywood has expanded across the country, opening both urban and interstate
locations that are just as bright, airy, and relaxed as the first. The chain has certainly turned heads throughout the adult entertainment industry, as well as in pop culture. Hustler Hollywood has twice won the Retail Store Chain of the Year from XBIZ, and has even appeared in such popular television series as Entourage and Sex and the City.