Hair & Styling in Fort Atkinson

Haircut, Highlights, and Style with Amanda at Salon Sassy (55% Off)

Sassy Salon

Walworth

Transform your look with multidimensional highlights and or lowlights along with a haircut and style by Amanda

$95 $43

View Deal

Two Women's Haircuts from Blush Hair Studio (45% Off)

Blush Hair Studio

Madison

Local businesses like this one promote thriving, distinctive communities by offering a rich array of goods and services to locals like you

$96 $53

View Deal

One or Three Express Keratin Blowout Treatments at Foxy's Salon Hair and Wax Specialist LLC (Up to 67% Off)

Foxy's Salon Hair & Wax Specialist

Madison

Express keratin blowout treatment straightens strands in one hour and lasts up to six weeks

$100 $49

View Deal

$38 for $75 Worth of Services — Sheek Hair

Sheek Hair

Monona

Local businesses like this one promote thriving, distinctive communities by offering a rich array of goods and services to locals like you

$75 $38

View Deal

One, Three, or Five Blowouts at William Jon Salon (Up to 53% Off)

William Jon Salon

Regent

Skilled hair whisperer beautifies tresses with a 45-minute blowout and style

$30 $15

View Deal

Hair Services by Malia at Gene's Hair Solutions (Up to 58% Off). Four Options Available.

Malia at Gene's Hair Solutions

Madison

Precision haircuts with optional highlights, single-process color, or Keratin Complex smoothing that lasts for three to five months

$43 $21

View Deal

Haircut Package with Optional Highlights or Color at Whitney Hair & Wellness (Up to 51% Off)

Whitney Hair and Wellness

Madison

Stylist forms hair with stylist cut and enlivens hues with highlights, all-over color or root touch-up

$50 $25

View Deal

Haircut and Style Packages at Brio's Hair Designs Inc (Up to 53% Off). Four Options Available.

Brio's Hair Designs Inc

Madison

Stylists begin by conditioning and trimming locks and round out visits with an eyebrow wax, paraffin hand dip, or coloring services

$46 $23

View Deal

$39.99 for a Haircut and Deep-Conditioning Treatment with an Eyebrow Wax from Tracy Palmer at Glo Salon ($100 Value)

Glo Salon

Madison

Owner Tracy Palmer deep conditions and cuts hair and shapes brows with eyebrow waxes

$100 $39.99

View Deal

Salon Packages at Bella Capelli Salon (Up to 64% Off). Four Options Available.

Bella Capelli Salon

Madison

Experienced stylist Tena Vesperman adds depth and dimension to tresses with partial and full highlights or high- and lowlight package

$88 $39

View Deal

A Men's Haircut with Shampoo and Style from Queen B's Stylz (55% Off)

Queen B's Stylz - Brenda Smith

Madison

Stylist knows how important it is to have a great cut in the style that you want

$75 $34

View Deal

$90 for $225 Worth of Straightening Treatment — The Makeup Palette

The Makeup Palette

Monona

Local businesses like this one promote thriving, distinctive communities by offering a rich array of goods and services to locals like you

$225 $90

View Deal

Shampoo and Haircut with Style or Partial Highlights at Glamour Puss Hair Studio (50% Off)

Glamour Puss Hair Studio

Monona

Stylist Vicki shapes clients' hair with custom cuts, and adds a sun-kissed sheen with partial highlights

$42 $21

View Deal

Haircut with All-Over Color or Partial or Full Highlights at Hair Studio & Day Spa (Up to 63% Off)

Hair Studio & Day Spa

Sunset Hills

Dedicated stylists revitalize hair with conditioning before revamping ‘dos with fetching cuts and color

$105 $39

View Deal

Salon-and-Spa Services at Rockabetty's Salon and Spa (Up to 55% Off). Four Options Available.

Rockabetty's Salon and Spa

Bay Creek

The salon and spa’s decor is full of nostalgic signage, bast-from-the-past hair dryers, and Lichtenstein-style comic-strip prints

$42 $19

View Deal

Haircut with Shampoo and Style from KyleiShea Styles (60% Off)

Kylei Shea

Madison

From the merchant: soothing shampoo and professional style

$30 $12

View Deal

$49 for $110 Worth of Coloring/Highlights — GIGI'S SALON

Gigi's Salon

Genesee Depot

Local businesses like this one promote thriving, distinctive communities by offering a rich array of goods and services to locals like you

$110 $49

View Deal

Haircut with Blow-Dry or Highlights at Fantastic Sams (Up to 48% Off)

Fantastic Sams

Fitchburg

Skilled stylists snip away split ends and accent with blow-dry style or multi-dimensional highlights

$23 $12

View Deal

Haircut and Conditioning with Optional Partial or Full Highlights at SoJoni Hair Studio (Up to 50% Off)

SoJoni Hair Studio

Middleton

Jewel-toned walls create a luxe, vibrant environment where hair is cut, styled, conditioned, and colored

$72 $40

View Deal

Haircut and Conditioning Treatment with Optional Partial or Full Highlights at Hair Formations (Up to 52% Off)

Hair Formations

Multiple Locations

Stylists nourish manes with conditioning treatments and optionally add multidimensional highlights before snipping strands into chic looks

$42 $20

View Deal

Haircut with Options for Partial Highlights or Full Color from Amy Steffen at Trenz Seekers (Up to 54% Off)

Amy Steffen at Trenz Seekers

New Berlin

Stylist reshapes coifs with cuts, repairs damage with conditioning, and optionally tweaks hues with all-over color or dimensional highlights

$42 $21

View Deal

Haircut Package with Optional Partial or Full Highlights at De Integro Salons & Spa with Lisa Leahy (Up to 57% Off)

De Integro Salons & Spa with Lisa Leahy

Brookfield

Stylist Lisa Leahy cuts hair into new style; optional partial or full highlights add a more dramatic transformation

$50 $25

View Deal

Haircut, Blow-Dry Style, and Deep Conditioning or Color at Charlie's East Coast Hair Designs (Up to 54% Off)

Charlie's East Coast Hair Designs

Brookfield

Stylists led by master stylist from New York trim, cleanse, deep-condition, and color hair using Redken products

$63 $30

View Deal

Haircut and Style with Optional Highlights at The Hamptons Sparkle & Hair Design by Kayla Pavlak (Up to 53% Off)

Sparkle Hair Design by Kayla Pavlak

Butler

Kyla Pavlak, a trained and versatile stylist, crafts elegant cuts and emblazons hairdos with radiant highlights

$60 $29

View Deal

Haircut Packages from Tiffany Tia Marciniak at Tony and Friends (Up to 69% Off). Four Options Available.

Tiffany Tia Marciniak at Tony and Friends

Tony and Friends

Extensively trained stylist creates trendy and timeless looks with a variety of treatments in her arsenal

$80 $27

View Deal

Haircut with Deep-Conditioning Treatment and Optional Partial Highlights at The Hair Capitol "Studio B" (Up to 65% Off)

The Hair Capitol "Studio B"

Capitol Drive Garden Acres

Stylist with more than 10 years of experience updates ‘dos with trendy cuts and a smattering of optional highlights

$85 $33

View Deal

One Women's Haircut with Optional Highlights, or Three Men's Haircuts at De Integro Salons & Spa (Up to 52% Off)

De Integro Salons & Spa

Brookfield

Hairstylist Kathy consults, cuts, styles, and deep-conditions strands before adding full or partial highlights

$50 $25

View Deal

Cut with Deep Conditioning, Color Touchup, or Partial or Full Highlights and Toner at Roots Salon (Up to 60% Off)

Roots Salon

Multiple Locations

Entry-level stylists clip strands to frame faces with new looks; conditioning and color add moisture or a new hue

$122 $49

View Deal

Haircut with Deep-Conditioning Treatment or Partial Highlights with Angela at Tangerine Salon (Up to 68% Off)

Angela @ Tangerine Salon

Menomonee Falls

Stylist with 10 years of experience hosts cuts and highlights in upscale salon with full-length mirrors, track lighting and sky-blue walls

$60 $19

View Deal

Women's Haircut from Tesoro Salon and Spa (57% Off)

Tesoro Salon And Spa

Franklin

Local businesses like this one promote thriving, distinctive communities by offering a rich array of goods and services to locals like you

$30 $13

View Deal

Haircut and Style with Scalp Massage or Partial or Full Highlights at Hair affair (Up to 52% Off)

Hair affair

Machesney Park

Hairstylists personalize each haircut to the client’s unique needs, and add flattering color treatments using Redken products

$27 $13

View Deal

Haircut and Style with Optional Partial or Full Highlights from Renata Wobig at Hair Affair Salon (Up to 60% Off)

Renata Wobig at Hair Affair Salon

Machesney Park

Stylist Renata Wobig removes split ends and may add dimension with full or partial highlights before styling hair into a desired look

$40 $19

View Deal

A Men's Haircut from Torch Barbershop (47% Off)

Torch Barbershop

Machesney Park

Quality hair services in a family-friendly environment. Surround yourself with over 15 years of experience.

$15 $8

View Deal

Haircut and Condition with Optional Partial and Accent Highlights or Full Highlights at Coiffure Salon (55% Off)

Coiffure Salon

Coiffure Salon

Stylists hydrate parched strands and create face-flattering new 'dos, optionally adding dimension with highlights

$55 $25

View Deal

Brazilian Blowout, or Haircut, Style, and Brazilian Blowout with Optional Highlights at Hair Goddess (Up to 72% Off)

Hair Goddess

West Allis

Stylists add silky smoothness to locks by silencing flyaways with keratin treatment in tandem with haircuts and full highlights

$300 $84

View Deal

Keratin, Cut, and Color at Allure Hair & Nail Studio-Hair by Christine (Up to 56% Off). Three Options Available.

Allure Hair & Nail Studio-Hair by Christine

West Allis

Stylists smooth hair with keratin treatments, whose results can last for months, snip locks, and add dimension with color or highlights

$311 $140

View Deal

Men's Haircut or Women's Haircut with Deep Conditioning from Rebeca at Julie’s Unique Salon (Up to 60% Off)

Julie's Unique Salon

Twin Lakes

A stylist updates men's looks with haircuts that include beard and brow trimming; women's cuts include a nourishing deep conditioner

$25 $10

View Deal

Haircut and Style with Optional Partial or Full Highlights from Corrie Asbury at Fuzion Studios (Up to 51% Off)

Corrie Asbury at Fuzion Studios

Southeast

Stylist updates looks with trendy cuts and adds dimension with highlights

$25 $12.50

View Deal

Haircut with Option for Deep Conditioning, Perm, or Highlights at Today's Look Salonspa (Up to 75% Off)

Today's Look Salonspa

Southeast

For two decades, the five beauty experts have created stylish new looks with perms and highlights

$28 $12

View Deal

Haircut and Color Services from Erika Sharp at Fuzion Studios (Up to 52% Off). Four Options Available.

Erika Sharp at Fuzion Studios

Fuzion Studios

Stylist Erika Sharp nourishes strands with a deep-conditioner before updating looks with cuts, color, or highlights

$25 $12

View Deal

One or Two Pedicures with No-Chip Manicures from Patricia Belmontes for Fuzion Studios (Up to 54% Off)

Patricia Belmontes for Fuzion Studios

Rockford

No-chip manicure protects nails against chips and scratches; regular pedicure covers nails in a vibrant hue

$70 $35

View Deal

Haircut and Style with Optional Color or Extensions at Divine Creations Boutique & Spa (Up to 68% Off)

Divine Creations Boutique & Spa

Rockford

Inspired stylists reshape coifs, add dimension with highlights or all-over color, and create volume with extensions

$65 $29

View Deal

Haircut Package at Fuzion Studios - Rachel Altendorf (Up to 61% Off). Three Options Available.

Fuzion Studios - Rachel Altendorf

Rockford

Rachel creates flattering new ‘dos with haircuts and blow-dry styles, and can add in color, highlights, or a deep-conditioning treatment

$35 $15

View Deal

Hairstyling Packages from Carrie Haile at Fuzion Studios (Up to 66% Off). Five Options Available.

Fuzion Studios-Carrie Haile

Rockford

Highlights and color add dimension; deep-conditioning hydrates damaged hair

$35 $12

View Deal

Men's and Women's Hairstyling Services at Captains Chair Hair Studio and Spa (Up to 51% Off)

Captains Chair Hair Studio and Spa

Northeast

Talented stylists help men and women achieve their desired look with precise haircuts, blowouts, and color

$30 $15

View Deal

Haircut with Optional Root Color or Highlights at Today's Look Salon spa - Kristy Ellingson (Up to 60% Off)

Today's Look Salon spa - Kristy Ellingson

Rockford

Stylist with 10 years of experience uses Matrix and Redken products when coloring roots and adding texturizing highlights

$35 $14

View Deal

Haircut with Aveda Deep-Conditioning or Color or Highlights at The Institute of Beauty and Wellness (Up to 55% Off)

The Institute of Beauty and Wellness

Historic Third Ward in Downtown Milwaukee

Working under trained instructors, students coat manes in Aveda’s botanical deep conditioner or paint in all-over color or highlights

$42 $19

View Deal

Haircut Packages for Women and Men at Rouge Salon (Up to 49% Off). Four Options Available.

Rouge

Juneau Town

Stylists reshape locks for men and women before enhancing color with full or partial highlights

$46 $25

View Deal

$190 for $380 Worth of Straightening Treatment at Divastylz Hair Gallery

Divastylz Hair Gallery

St. Aemilian's

Local businesses like this one promote thriving, distinctive communities by offering a rich array of goods and services to locals like you

$380 $190

View Deal

Brazilian Blowout with Optional Wash, Haircut, and Blow-Dry at Sculpting Craze (54% Off)

Sculpting Craze

Milwaukee

Brazilian blowouts smooth locks and leave them more manageable; optional haircut removes split ends and leaves hair cleansed and refreshed

$322 $149

View Deal

Haircut Package with Optional Highlights from Kim at Natural Beauty Group (Up to 55% Off). Two Options Available.

Kim at Natural Beauty Group

Cambridge Heights

Conditioner nourishes strands and keratin treatment smoothes them, then stylist snips locks into chic coif and may optionally add highlights

$100 $49

View Deal

$112 for Keratin Smoothing Treatment $250 — Ray Salon

Ray's Hair Salon

Milwaukee

Local businesses like this one promote thriving, distinctive communities by offering a rich array of goods and services to locals like you

$250 $112

View Deal

Haircut Package with Optional Color or Highlights at Style Salon (Up to 52% Off)

Executive Edge

Executive Edge Salon

Stylists revamp hairstyles with a haircut and optional color treatments

$47 $25

View Deal

Haircut and Condition with Optional Highlights or Color at East Town Spa and Reagan & Ruby Salon (Up to 68% Off)

East Town Spa and Reagan & Ruby Salon

Multiple Locations

Freshly snipped and conditioned strands can receive 1/3- or full-head highlights, as well as all-over color

$60 $19

View Deal

Cut with Optional Highlights or All-Over Color at East Town Spa or Reagan and Ruby Salon (Up to 73% Off)

East Town Spa or Reagan and Ruby Salon

Multiple Locations

The salon offers numerous ways to beautify and recharge

$70 $19

View Deal

Haircut with Option of Foil Highlights at Innovators Salon and Spa (Up to 54% Off)

Innovators Salon and Spa

Wauwatosa

Stylists reshape ‘dos with cuts and optionally add dimension with 21 foil highlights

$60 $29

View Deal

Sew-In Weave or Wash and Set at Makin Changez Hair Design (Up to 57% Off)

Makin Changez Hair Design

Milwaukee

Stylist specializes in applying sew-in weaves and helping clients with alopecia or general hair loss

$35 $15

View Deal

Haircut, Highlights, and Style from Chikas Hair Salon (55% Off)

Chikas Hair Salon

Milwaukee

From the merchant: Let us transform you with an amazing full color ,accented by a partial set (5 Foils) of highlights,shampoo and style!

$200 $90

View Deal

Haircut and Conditioning with Optional Color or Partial or Full Highlights at DeRiah Boutique Salon

DeRiah Boutique Salon

Multiple Locations

Level One stylists trim, condition, and style locks Tuesday–Friday; optional highlights or color add dimension

$70 $19.99

View Deal

$126 for $300 Worth of Straightening Treatment — Spa Radiance Wellness

Spa Radiance Wellness

Mequon

Stylists use high-end Juvexin by Global Keratin—an organic treatment to relax cuticles and replenish damaged strands

$300 $126

View Deal

Prom Updo or Haircut with Optional Color or Highlights from Laurie Nelson of Mirror Images Salon (Up to 57% Off)

Laurie Nelson of Mirror Images Salon

Mirror Images Salon

Stylist snips away split ends, hydrates strands, and accents with color or multidimensional highlights; prom updo styling is also available

$35 $15

View Deal

Haircut with Deep Conditioning or Color at Creating Style (Up to 55% Off). Three Options Available.

Creating Style at Reflections Hair Studio

Crystal Lake

Expert hairstylists spruce up ‘dos with cuts, soften strands with deep conditioning, and brighten locks with optional color or highlights

$70 $35

View Deal

Haircut and Blow Dry with Option of Partial Highlights or Color (Up to 61% Off)

Mane Attraction Salon & Day Spa

Grayslake

Cozy salon updates looks with fresh haircuts, deep-conditioning treatments, and partial highlights or color

$65 $29

View Deal

Haircut and Highlights with Optional Deep-Conditioning Treatment at Salon Couture (Up to 65% Off)

Salon Couture

Gurnee

Stylists transform looks with chic cuts and highlight services and nourish hair with a deep-conditioner

$123 $59

View Deal

Haircut and Conditioning with Optional Partial or Full Highlights at Essence VIP (Up to 55% Off)

Essence VIP

Multiple Locations

A stylist cuts and conditions hair, creating new looks with partial or full highlights

$50 $25

View Deal

Haircut, Condition, and Optional Highlights from Marabou Hair Designer at Essence (Up to 60% Off)

Marabou Hair Designer at Essence VIP

Gurnee

Skilled stylist snips away split ends, hydrates strands, and finishes with multidimensional highlights

$60 $25

View Deal

$99 for a Keratin Complex Hair-Smoothing Treatment at Cut and Color in Schaumburg ($249 Value)

Cut and Color

Multiple Locations

Keratin protein smoothes frizz for up to 5 months, leaving curly or straight hair voluminous, smooth, and manageable

$249 $99

View Deal

Haircut and Conditioning with Option for Highlights or Color from Cut & Color Studio Hair Design (Up to 55% Off)

Cut & Color Studio Hair Design

Multiple Locations

Stylists nourish strands and craft customized cuts for men and women; color transforms looks with skin-flattering shades

$44 $22

View Deal

Haircut and Conditioning with Option for Color or Partial or Full Highlights at Hair by Rosie (Up to 54% Off)

Hair By Rosie

West Dundee

An invigorating deep-conditioning treatment prefaces a cut and style that flatter the face and optional color or highlights

$85 $39

View Deal

Haircut Packages with Options for Highlights with Gina Martin at Toye's Hair and Nail Salon (Up to 64% Off)

Gina Martin at Toye's Hair and Nail Salon

Waukegan

Hairstylist Gina Martin gilds freshly cut tresses with highlights and nourishes locks with a deep conditioner

$80 $29

View Deal

Haircut, Color, Partial Highlights, or Full Highlights at Halos Salon & Spa-Heather Brazier (Up to 61% Off)

Halos Salon & Spa-Heather Brazier

Barrington

Get a stylish new look with haircuts or color

$75 $35

View Deal

$35 for a Haircut, Deep-Conditioning Treatment, and Style at Hair by Justyna ($75 Value)

Hair by Justyna

Barrington

Stylist Justyna molds hair into trendy style with scissors and deep-conditioning treatment

$75 $35

View Deal

Haircut with Optional Updo or Partial Highlights at Classic Hair Studio (Up to 55% Off)

Classic Hair Studio

Inside Hair by Justyna Salon

Polish and English-speaking stylist crafts designer cut and style, spools hair into an elagant updo or adds vibrant partial highlights

$70 $35

View Deal

Haircut, Blowdry, and Conditioning Treatment with Options for Partial or Full Highlights at Salon G (Up to 56% Off)

Salon G

Vernon Hills

After a consultation, stylists snip, strengthen, and blowdry hair, as well as add colorful pop with optional highlights

$55 $26

View Deal

Haircut Package for Men or Women with Lucki at Headquarters Salon (Up to 64% Off). Three Options Available.

Lucki at Headquarters Salon

Elgin

Stylist Lucki Vanderbilt crafts hairstyles, adding moisture or highlights

$50 $18

View Deal

Wash, Style, and Deep-Conditioning Treatment with Cut or Partial Highlights at Le Beaute Salon and Spa (Up to 52% Off)

Le Beaute Salon and Spa

Palatine

Stylists with at least seven years of experience trim split ends, add dimension with partial highlights, and shape hair into fresh new looks

$60 $29

View Deal

Haircuts and Texture Treatments at Edje Salon Spa and Boutique (Up to 59% Off). Five Options Available.

Edje Salon Spa and Boutique

Palatine

Stylists use top-shelf products form Wella, Milkshake, and Schwarzkopf‎ when updating ‘dos and straightening strands

$90 $45

View Deal

Haircut Packages at Mark William Salon & DaySpa (Up to 59% Off). Three Options Available.

Mark William Salon & DaySpa

Palatine

Stylists revamp 'dos with cuts and add dimension with highlights, smooth locks with conditioners, or touch up roots

$75 $34

View Deal

$119 for a Keratin Hair Treatment at Boda Salon ($255 Value)

Boda Salon

Palatine

Stylists wrestle down frizz and unruly curls with keratin proteins

$255 $119

View Deal

Select Local Merchants

As an Aveda salon, A-Glo brings beauty back to nature with professional salon products based on floral and plant essences. Soothe winter-weary mugs with a personalized Elemental Nature facial. A-Glo's skincare sages concoct epidermal elixirs to address the specific skincare issues of each client, tweaking treatments to soothe sensitive skin, moisturize dry and damaged tissue, clear oily or acne-prone countenances, and reduce the signs of aging. The one-hour treatment also includes tranquil aromatherapy, optional extractions, and a post-facial makeup touch-up.

15 W Milwaukee St
Janesville,
WI
US

Armed with current techniques for properly maintaining noggin lawns, Regis Salon’s network of stores keeps clients’ hair in order as dictated by the latest trends. Within this caravan of hair bazaars, customers’ wild manes are tamed by skillful stylists. Use your Groupon toward a shampoo, cut, and blow-dry ($24–$31) and lean back and dream of break-dancing Stay Puft Marshmallow Men as a stylist carefully cleanses hair with shampoo and conditioner and then clips it into stylish head-hedges that beautifully complement scalp-garden pathways. Afterward, the hair that’s left behind will receive a loving blow-dry for a style that gleams and glitters like a ruby-encrusted bowling ball. During the treatment, stylists offer helpful tips and tricks to help clients care for hair at home. If a shampoo and cut isn't your cup of sports drink, put your Groupon toward the cost of another service, such as hair coloring ($50–$65), highlights ($70–$85), or a perm ($70–$80). Prices vary by location.

2500 Milton Ave
Janesville,
WI
US

Hair Benders has been located in the heart of Okauchee, WI for 37 years. The salon's reputation brings people in from all of the surrounding communities.

N50W34798 Wisconsin Ave
Okauchee,
WI
US

Chic youngsters fulfill trend-setting cravings at Tadpole’s storefront, which blossoms with a colorful array of name-brand attire. The house of habiliments stocks such fashionable garb for gals as the Charlie Rocket owl thermal tee ($35) and the Florence Eiseman multi-patterned sweater dress ($94). Parents can outfit lads for fall with the Charlie Rocket endzone thermal ($36) and swaddle pocket-sized progeny in a dress and tights by Hartstrings ($50). The Tadpoles staff also corrals a selection of accessories for moms as well as lovable, self-unaware stuffed animals ($13.95–$32.95) for kids.

708 Genesee St
Delafield,
WI
US

Clear Waters welcomes guests with special details, such as complimentary foot soaks, aromatherapy, and warm towels with each service. Opt for the microdermabrasion treatment to address skin concerns, such as sun damage and dryness. The treatment’s baking-soda crystals go deep into pores, erupting with exfoliation action to remove dirt, oil, and loose quarters from deep face pockets. Like a dirty invisibility cloak, pores vanish when scrubbed, which serves to even the complexion. Microdermabrasion also stimulates collagen and elastin to plump skin from the inside, and a hydrating mask finale makes the moisture attack two-pronged.

18 W Geneva St
Williams Bay,
WI
US

Hair Conditioner: Ticket to a Molecular Makeover

Your hair?s sure to feel silkier once your stylist conditions it?learn why with Groupon?s close-up look at conditioner.

Although human hair may look smooth, each strand's outer layer?the cuticle?is actually quite rough. Under dry conditions, the tiny scales that cover its surface become raised and brittle, causing hairs to tangle and lose their shine. Conditioner aims to correct this problem by bonding a particular class of molecules, called cationic surfactants, to the cuticle. This is possible because keratin, the protein that makes up most of the hair shaft, bristles with negative ions, which attract the positively charged surfactants, coating each thread in a thin film that weighs it down and reduces frizz. (The negative charge of keratin is also what causes static whenever positive ions are stripped from the hair?the static that makes it possible to stick a balloon to the wall or to power a miner's headlamp.)

The other ingredients in conditioner don't always need ions to do their jobs well. Humectants suck in water from the surrounding air, thereby moisturizing the hair, and oils simply penetrate the cuticle. Glossers coat the hair with light-reflecting polymers, increasing shine, whereas other ingredients raise the acidity level of the conditioner, which helps protect the hair's protein structure.

530 W Main St
Sun Prairie,
WI
US