The dozens of plush mattresses that fill InnoMax’s vast show room call to customers like song-less sirens, enticing patrons onto their comfortable coils and springs with the promise of restful slumber. These dream-inducers support the lumbar with a range of fillings, including beds plumped by air, liquid, memory cells, and natural latex, which conforms to bodies and proves more hygienic and durable than a bed made of collapsed pizza boxes. Knowledgeable sales associates take stock of customers’ sleep styles to offer mattress suggestions or guide customers through InnoMax’s host of accessories including bed frames, sheets and comforters, and hardwood furniture.
Furniture Row Shopping Centers host four home-apparel stores in a single convenient location. The quartet of specialty stores—Sofa Mart, Oak Express, Bedroom Expressions, and Denver Mattress Co.—is designed to accommodate every room in the house. Espresso leaning shelves ($88) are fully caffeinated yet provide remarkably steady support for books, picture frames, and knickknacks. Soothe summer nights with a Perfect Harmony Isocool mattress pad ($69–$109) atop a new mattress set ($219+); top it off with an attractive brocade duvet set ($44–$68). A new lamp set ($148+) atop an end table ($118+) is a great way to encourage sofas to use more light when they read.
FastFrame's framers see near limitless possibilities when they look at a blank wall, and they share as many of their ideas as they can with their customers. They might recommend framing a family photo or a young child's artwork. Or they can design shadow boxes to preserve memorabilia such as a famous athlete's
jersey or the diamond necklace he always wore over his jersey.