Vision in Fort Dodge

Select Local Merchants

Since 1993, the family-owned EyeMart Optical Outlet's goal has been to furnish central Iowans with affordable eyewear. The eye boutique spans nine locations and its inventory of basic and designer frames presents stylish options for all face structures. Optometrists at each location furnish their patients with prescriptions that can be quickly traded for single-vision or progressive lenses with protective coatings and lasers.

118 North 25th Street
Fort Dodge,
IA
US

Optica's expert personnel draw upon more than two decades in the business while helping determine which frames best fit a customer's sense of style. They draw from a stock crafted by brands including Giorgio Armani and Liz Claiborne. In addition to nestling vision-correcting lenses, some of the shop's frames are fitted with accessories including magnetic sunglasses clips and lenses that darken when you join a classic-rock band.

2029 NW 100th St.
Clive,
IA
US

After an eye exam, knowledgeable sales staffers guide patients through the boutique's collection of frames from Coach, Ray-Ban, Prada, and Gucci, searching for lens pairings that make driving, computer work, and games of Operation easier. Technicians can then have prescriptions ready in as little as one hour.

4100 University Ave
West Des Moines,
IA
US

Vogue Vision doesn't show its age. Although Isak Sivi opened the original shop in 1977, all five locations demonstrate a commitment to stocking current, high-fashion frames by top designers such as Chanel, Ray-Ban, and Prada. That commitment is largely the influence of Rachel Sivi, who keeps Vogue Vision on top of emerging eyewear fashions while working alongside her father and overseeing every aspect of the family business. Finding the best frames for a client is only half of the job, though. Vogue also enlists the help of independent optometrists at each location, ensuring that customers have access to comprehensive exams that measure everything from visual acuity to ghost detection.

2405 Ingersoll Ave.
Des Moines,
IA
US

Target Portrait Studios are operated by professional photographers who aim to help you capture special moments. Target's studios can be decorated for most any type of shoot, whether you're celebrating a mom-to-be, a graduation, or an upcoming holiday. Subjects also have the opportunity to choose their own backdrops or props, and they can even bring in their favorite toy or invisible friend. The customization doesn't end with the shoot, though?digital files can be personalized with borders, designs, and quotes and then printed in a variety of sizes.

2135 SE Delaware Ave.
Ankeny,
IA
US