Sunlight streams through the windows at The Massage Works, filling the waiting room with the warmth and light of that of a secret oasis. Within the 3,500-square-foot facility, clients relax within one of 11 treatment rooms as licensed massage therapists ease their muscles and brighten their skin tone with services such as body wraps, facial scrubs, and Swedish, deep-tissue, and hot-stone massages.
A wildly successful alternative to traditional day spas—its more than 300 locations blanket 36 states and half a dozen countries—Planet Beach Contempo Spa is a futuristic relaxation station where state-of-the-art machines administer all the spa and tanning services. These friendly automatons sometimes replace familiar treatments, as in the Luminous facial, a light-based service that delivers blemish-busting results similar to those of a conventional facial. But other equipment maps out new spa territory entirely: the hydro-derma fusion chamber moisturizes the whole body with nutrient-rich steam in order to offset the effects of a dry climate or a rear-end collision with a salt truck. Other machines whiten teeth, spray tan skin, and massage muscles.
Planet Beach operates on a gym-style membership system, meaning that members purchase packages or pay flat monthly rates. As members spend more time at the spa, they get to know the helpful assistants who are always on hand to demonstrate how to use the equipment without activating its ability to cry.
After running her own spa in South Africa, Elize van Beljon ferried over to the States to open Spa By Di Vine’s stately stone-flanked doors in 2008. Trained throughout the globe in skincare, massage therapy, and makeup artistry, Elize boasts more than 28 years of professional experience and an extensive list of spa-centered certifications to help clients to refine skin and soothe tense bodies. Each visit begins with a personalized consultation to determine skin type, treatment options, and product preferences before delving into the tension-melting session. The spa’s selection of services consists solely of pharmaceutical-grade, clinically proven, and FDA–approved regimens that ensure a pampering experience as science-centered as sipping champagne from an Erlenmeyer flask.