A wildly successful alternative to traditional day spas—its more than 300 locations blanket 36 states and half a dozen countries—Planet Beach is a futuristic relaxation station where state-of-the-art machines administer all the spa and tanning services. These friendly automatons sometimes replace familiar treatments, as in the Luminous facial, a light-based service that delivers blemish-busting results similar to those of a conventional facial. But other equipment maps out new spa territory entirely: the Hydro-Derma Fusion chamber moisturizes the whole body with nutrient-rich steam in order to offset the effects of a dry climate or a rear-end collision with a salt truck. Other machines whiten teeth, spray tan skin, and massage muscles.
Planet Beach operates on a gym-style membership system, meaning that members purchase packages or pay flat monthly rates. As members spend more time at the spa, they get to know the helpful assistants who are always on hand to demonstrate how to use the equipment without activating its ability to cry.
Scheduling a dental exam after years without seeing a dentist can seem intimidating. That's why Dr. Brannon Reed promises to treat all new patients with extra TLC and never to begin with anxiety-inducing lectures. After passing the reception area's colorful metallic artwork and desk made of stone and marble, patients relax in treatment rooms that look out across the fairways of a golf course. As Dr. Reed and his staff provide cosmetic and general treatments—using only mercury-free fillings when needed—they can also entertain themselves with movies or watch as private jets descend toward the nearby airpark, skywriting reminders to floss daily.
The staffers at Bronze Boutique don’t just oversee the operation of standup and lie-down UV tanning beds and applications of Infinity Sun airbrush tans—they also tend to clients' nails, hair, and even teeth. In the salon, stylists insert microlink and clip-in extensions or add streaks of color to lend depth to a hairstyle. During spa services, skin specialists remove brow hair with threading and exfoliate away dead skin cells with microdermabrasion and pumpkin chemical peels. When exposed to a special blue light, another chemical solution, BleachBright's peroxide whitening gel, lightens teeth so they twinkle like Santa's eyes do when the midnight polar sun isn't blinding them.