The Lulu is a French pastry made up of delicate pate-choux dough filled with rich French cream, and Charlie Tola learned to love Lulus in a few short months. First, he learned how to make them at one of the very first pastry shops that ever hired him. Shortly thereafter, he met his future wife, Luisa, and decided to nickname her after the sweet delight—a name that continued with their first daughter. So it only makes sense that when Tola opened his own shop in 1999, he named it Lulu’s Bakery. There, he artfully arranges his confections in glass display cases, allowing customers to eye up the biscotti, black-and-white cookies, cannoli, fruit tarts, eclairs, brownies, cupcakes, and 24 types of butter cookies before they make up their minds. To his traditional bakery repertoire—which, of course, also includes the lulu—the baker has now added special occasion cakes. Using icing as his medium, Tola has turned traditional cake bases into a slot machine, a handbag, a fire truck, and a bottle of champagne, which was soon used to christen a gingerbread yacht.