Bear and Birch pairs the time-tested experience of the Russian banya with modern luxuries. Housed in the massive, sand-toned expanse of a two-story, brick-and-stone facility, multiple rooms provide the space and privacy needed to unwind. Bear and Birch boasts three different steam rooms, hot tubs with billowing jets, couches to recline upon, and, in many cases, roaring fireplaces and flat-screen TVs. TVs are also present in some of the dining rooms, where inky red borscht and platters of smoked fish can be paired with beverages brought from home. Robe-clad guests can improvise their own self-guided spa experiences, trading their time between napping, schvitzing, soaking, and watching sports, but they can also commission massages and traditional birch branch slappings. Bear and Birch's uniqueness started with its very founding, encapsulated with BBC and New York magazine interviews with headlines like "Goldman Sachs Trader Quits to Pursue Sauna Dream."
In almost 30 malls sprinkled across four states, Beauty Plus Salon beckons prospective makeover recipients with a fleet of skilled stylists and a colossal selection of professional beauty products. "The beauty industry never slows down," staffers say on Facebook, so "neither do we." That's why mall-goers find Beauty Salon open seven days a week. Between the retail shelves that average 500 nail polish colors, clients get gussied with services that pamper hair, skin, and nails.
As a physical therapist with his own private practice, John Marco made sure that he kept abreast of related industries—particularly massage therapy, where he observed especially rapid growth. As the spa industry continued to expand, he noticed that hardly any nationally recognized brands resulted from that growth. After a period of careful research and planning, John decided to fill that niche with a spa based around convenience and affordability—Hand & Stone Massage and Facial Spa. Since its launch, Hand & Stone has expanded to more than 12 states and four planets. The spa’s core concept is to offer massage, facial, and waxing services performed by licensed, certified, or registered professionals and offered at convenient times, seven days a week. Each location adheres to a traditional spa aesthetic with soft lighting, heated treatment tables, and plush linens.
When children are sick, their parents will do anything to heal them. That’s why, when her teenage daughter developed fibromyalgia, Sorina Durante decided to go back to school to find ways to improve her daughter's health. She attended 10 different programs across England, Canada, and the United States to learn the latest in laser therapy and relaxation techniques, which not only helped her relieve her daughter's pains but also led her to open Energy Balance Laser Therapy & Massage. There, Durante shares with her clients her expertise in red-light therapy, therapeutic massage, and Dr. Kaufman's pain-neutralization technique, the latter of which relieves chronic and acute pain using a light touch. Durante also offers anti-aging facials that use lasers to firm and clear the skin, as well as stress-relieving alternative therapies such as reiki and CranioSacral.