A wildly successful alternative to traditional day spas—its more than 300 locations blanket 36 states and half a dozen countries—Planet Beach is a futuristic relaxation station where state-of-the-art machines administer all the spa and tanning services. These friendly automatons sometimes replace familiar treatments, as in the Luminous facial, a light-based service that delivers blemish-busting results similar to those of a conventional facial. But other equipment maps out new spa territory entirely: the Hydro-Derma Fusion chamber moisturizes the whole body with nutrient-rich steam in order to offset the effects of a dry climate or a rear-end collision with a salt truck. Other machines whiten teeth, spray tan skin, and massage muscles.
Planet Beach operates on a gym-style membership system, meaning that members purchase packages or pay flat monthly rates. As members spend more time at the spa, they get to know the helpful assistants who are always on hand to demonstrate how to use the equipment without activating its ability to cry.
At California Massage and Esthetics, patients gain empowerment by learning how to live therapeutic lifestyles through programs and treatments based on principles of good health. Kelli Davila plays an important role. As one of California Massage and Esthetics? massage therapists, she helps patients reduce stress, mitigate achy joints, and eliminate toxins. To accomplish this, she kneads muscles with long, flowing strokes and rests heated stones or overheated Game Boys on guests? sore spots.
After exhausting a list of doctors to alleviate debilitating migraines, Esther Rocha turned to massage therapy. The results were so astounding that Esther quit her job as a quality control inspector and enrolled in massage therapy school. Not at the helm of her own business, Esther specializes in tension headache massages and chronic pain-relieving deep-tissue techniques. She is also a licensed esthetician, and refreshes clients’ mugs with custom facials and full face waxings.