Exercise is challenging, and people frequently give up on their fitness routines. How do you keep clients motivated?
Members stay motivated because Zumba is so much fun. You get a great workout, but since you're having fun, you don't feel like you've worked out for an hour. Our classes are as much a social event as an exercise class. Women make friends and love to get together with them.
What's the most radical physical transformation you've seen a client make?
I had a member tell me that she went to a concert and danced, something she never would have done before Zumba. She said she felt more comfortable with her body and moving in front of people.
What is a typical session of your program or class like for a student?
Zumba classes consist of a warm-up song, 12-14 medium-to-high-energy songs and a cool down. We use a lot of Latin music with salsa, merengue, reggaeton, and other Latin dance to create a workout that's more like a dance party. Students have a great time with friends.
Is there anything else you want to add that we didn't cover?
We create an atmosphere where ladies feel comfortable to move their bodies without working out with body builders and hard-core fitness fanatics. Our instructors know everyone's names and make them feel welcome and good about participating.
Equipment: We don't use equipment, other than yoga mats.
Students should bring: Water, a towel, and tons of energy.
Average class length: 60 minutes
Number of Staff: 1–5
Class location: Indoors only
Registration required: No
Good for beginners: Yes
Guests allowed: No
Parking: Parking lot
Name something you don't like about going to the gym, and chances are good that Brickhouse Cardio Club has done something to fix it. For one, members build a personal connection with their instructors, since every instructor is full-time and leads classes at the same time every week. Even before they join, members engage with the staff in a preliminary one-on-one session to go over their health history and determine their fitness goals. Even the studios have been meticulously designed to give women their best workout ever: the specialized hardwood floors are easy on the joints, and powerful sound systems help energize students and drown out the tiny cries of calories burning. The formula has worked well, as the club has established locations in nearly two dozen US states, plus one in Ontario.
A pole, skinny and tall, serves as the workout partner at Altitude Fitness Inc. Adults sculpt their muscles while gripping, posing on, climbing, and spinning around poles during PoleFit classes. Friends can attempt the fete together during bachelorette parties, and kid-friendly circus birthday parties use an aerial hoop that teaches grips, mounts, sits, and dismounts. Other cardio-based classes at the studio include Zumba, hip-hop, and high-intensity interval training.
Owners Dusty Solis and Emily Scoville and their team of eight instructors teach dance to students ages two and up at Pure Movement Dance and Fitness. They start tykes off with short classes to teach rhythm and coordination, before delving into specific styles such as ballet, jazz, or tap. Ultimately, they help prepare young dancers for competition, or at least arm adults with moves to blend in at a party or when they fall onto the stage at a musical.
While dancers work in the studios, family members can wait in the lobby, observing all the action on flat screen televisions synched with cameras in each studio. They can even purchase gifts to give each tiny dancer after class from the in-studio boutique, tucked neatly into a corner of the 8,800-square-foot facility.