The golfing gurus at Edwin Watts Golf Academy diagnose and correct their students' poor swing and putting habits in an effort to help them improve their shots and lower their scores. In one-on-one swing-analysis sessions, students learn a repeatable swing that eliminates tendencies they may have to slice, hook, push, or pull the ball. A special laser attaches to the end of the player's club and tracks the swing path while JC Video swing-analysis software records the session from two separate angles, lest analysis be thrown off by only looking at the golfer's good side. Putting analysis employs Tomi technology to measure eight separate parameters of the putting stroke, from clubhead orientation at address to swing path and tempo. After swing and putting lessons, students may access the recordings on a password-protected website, so they can forward videos to friends or sports-documentary filmmakers.
With help from a staff of paddleboarders, surfers, environmental scientists, and a dog named Dillon, Kayak Amelia founders Jody and Ray Hetchka combine their love for outdoor sports with environmental conservation. Ray, a certified naturalist and self-described tree hugger, peppers guided kayak, bicycle, and paddleboard eco tours with facts on flora, fauna, and all the best smells circulating throughout the island's delicate ecosystem. In addition to guided tours, Kayak Amelia teaches paddleboard and kayak lessons, and leads fishing trips and overnight kayak excursions. Guests can sign up for tours, or rent equipment for the day, at Kayak Amelia's storefront, Y.B. Green's General Store, which carries eco-friendly gifts such as beeswax candles, carved bone necklaces, and clay-dyed clothing.
Situated near the flourishing wildlife of Big Pottsburg Creek, All Wet Sports stocks an arsenal of boards, boats, and apparel for careening across both land and sea. Kayaks, surfboards, and skateboards line the shop’s walls for purchase or rent, and more challenging activities such as windsurfing, kiteboarding, wakeboarding, and standup paddleboarding are made understandable for eager adventurers by a crew of deft instructors. On their chosen mode of transport, customers venture into the placid waters of Big Pottsburg Creek, teeming with such inhabitants as ospreys, manatees, and unemployed Disney characters.
Staffed by experienced coaches and computers who’ve sworn allegiance to the three laws of golfing robotics, GolfTEC’s motion sensors and high-speed cameras monitor swings and break down each individual’s form on a high-definition video display to get results. Sensors chirp with approval whenever they detect the perfect stroke or an especially witty golfing joke. GolfTEC’s certified personal coaches will point out flaws and strengths while providing golfers with tips on how to permanently improve their game from tee to green.
Fanatics lets people literally wear their alliances on their sleeves, backs, heads, and keychains. The online licensed sports apparel shop carries a stadium's worth of hats, t-shirts, and sweatshirts sanctioned by the NFL, MLB, NBA, NCAA, and NHL teams. New England Patriots fans can show their team pride by wearing head-to-toe navy blue from the top of their football hat to the soles of their socks. Hockey buffs can intimidate challengers by donning a pair of mittens and a backpack. Other items include a Chicago Bulls hoodie, a ladies Denver Broncos sweater, and your favorite Nascar driver hat. Not only does Fanatics help sports lovers support their team, but it also helps them save money on game tickets by offering flat-rate shipping and hassle-free returns.
Brookstone, located on the ground floor of The Avenues Mall on the south side of Jacksonville, is a national retailer of unique and innovative technology gadgets and gifts. Stepping into the well-lit, wood floored, gleaming store is almost an overload to your shopping senses. Headphones and speakers pulse with everything from popular music to ambient sounds to sleep by, while other gadgets click and whir nearby. You can nab iPad accessories, sit in the latest newfangled massage chair or play with a variety of one-of-a-kind gizmos that make life more relaxing, interesting and fun. The space is jam-packed with displays and hands-on merchandise so mall goers can see, hear, touch and try out any product they choose, while lighthearted staff waits patiently nearby in case you need further assistance.