Founder Todd Beckman opened the first Tan Company location, then called The St. Louis Tan Company, in 1994 with a pair of average-size sun retreats. After perfecting a superstore concept with multiple levels of tanning beds and an intrepid-reporter alter ego, Beckman's bronzing business now spans 53 locations in 8 states, including 39 locations in the St. Louis area. Todd ensures each salon keeps the same high standards that won the 2010 award for Best Tanning in St. Louis from CityVoter.
A knowledgeable staff maintains each bright, highly sanitized environment and stocks shelves with Australian Gold, Swedish Beauty, and Designer Skin tanning products. The Tan Company also fashions UV-free tans with Mystic Tan standup booths that evenly spritz bodies with a paraben-free DHA solution infused with aloe vera.
The Eastern art of brow threading has become wildly popular in the United States, a trend aesthetician Almas Karowalia astutely followed, enabling her to open 15 locations of Perfect Brow Bar across the Midwest, Texas, and Louisiana. At each outpost, practitioners clean up uneven brows and hairlines with strands of twisted thread that can remove multiple rows of hair with a single pass. Her teams boast that they can complete brows in as little as 5 minutes and require only 10–15 minutes to thread an entire face. The expedient technique generally results in less pain and irritation than other hair-removal methods, though at Perfect Brow Bar patrons can also opt for traditional waxing services. In addition to hair removal, aestheticians dress up skin with makeup applications, lash extensions, and henna tattoos of tuxedos or ball gowns.
Sun and Sea Tanning brings bronzing rays to customers whenever it’s convenient for them. Seven days a week and until 9 p.m. on weekdays, clients can hop into one of four different tanning beds for shade-shifting sessions that last between 10 and 20 minutes. The Sapphire, Lumina, and Cadillac beds bestow a natural-looking shade as customers comfortably recline, and the Delta booth allows customers to stay standing, eliminating tan lines from all six sides of the body. The salon also houses a Mystic Tan booth, which mists clients with a UV-free formula, available in three different levels to suit varying skin types.