It's not everywhere that a full speed collision results in peals of laughter—and it's kind of rare to see a roller coaster rise and fall under a roof—but at It'z Family Food and Fun expectations tend to shatter. The muffled crashes of bumper cars swell and dissipate near the soft clatter of a small roller coaster, while youngsters scale a nearby 20-foot rock-climbing wall and grip the controls of more than 150 blinking, buzzing video-game consoles. But this utopic play land isn't for children alone. Adults can tap into their inner kid during a game of laser tag or regret never having equipped their sedan with a nitrous booster after a speed-courting spin in a go-kart. One of the multi-state franchise's most popular features, though, is bowling. Each location spreads out regulation-size Brunswick lanes equipped with black lights, automatic scoring, and lounge areas brimming with comfort couches, as well as mini lanes for children and adults who need a height-affirming self-esteem boost.
To keep their guests fueled, the staff also operates a buffet, where visitors choose from more than 40 salad fixings, al-dente pasta in an assortment of signature sauces, and oven-baked pizzas topped with italian sausage, basil, and jalapenos. Four dining rooms enhance meals with different themes: the vintage diner with cosmic black and silver chrome, as well as a stage and film screen, or the cartoon-themed cafeteria with checkered floors, Technicolor walls, and red benches.