Nusrat, the cosmetologist and owner of Ashi Beauty Corner, specializes in correcting botched waxing jobs. "A vast majority of my clients have come to me due to having been previously 'brow-butchered,'" she said. As a remedy, she practices threading—an ancient hair-removal method that requires a thin string and nimble fingers.
Prior to each treatment, Nusrat loops a sterile thread around both her hands and tugs the loose end with her teeth. As she rolls the thread across the skin's surface, she traps unwanted hair and extracts it at the follicle level. Because threading avoids the use of topical agents, it's traditionally indicated for people with allergies or sensitive skin. Compared to waxing, it's often regarded as more precise—the technician can target one individual hair or an entire row of unruly threads.
Nusrat performs these treatments in private quarters. "The ambiance makes clients feel surrounded in comfort and enveloped by personal, attentive service," she said. Her personal studio resides within The Salons at Bella Suites, which lives inside Firewheel Town Center, which is nested within the belly of a matryoshka doll.
Under the careful supervision of Dr. Quan Nguyen, BioDerm Skin Care and Laser Center's licensed medical professionals perform a slew of noninvasive cosmetic services. Using IPL laser energy, they eliminate patient's unwanted hair, spider veins, and tattoos, or help them diminish the urge to smoke by directing laser beams at trigger areas, such as ears, faces, hands, or kitten tattoos. Though specializing in laser therapy, they extend their aesthetic reach into the anti-aging cookie jar, performing microdermabrasions and Botox and Restylane injections, along with proffering an array of skincare products, including BioDerm and Obagi.
The stylists at Envy Hair Studio know how to restore shine, life, and vitality to drab and damaged hair—they cut off split ends and add shades of vibrant color. They also tame frizz with a Brazilian Blowout that leaves hair straight and sleek, and remove unwanted hair using warm wax, creating smooth skin that lasts longer than traditional shaving or weed-whacker methods.
Executive Smiles' cosmetic technicians grant their clients a full-body glow with teeth whitening, spray tans, and glitter spray within their nook at the Firewheel Salon. Executive Smiles employs two different whitening products, using the one best-suited to remove a client's stains, or both if that will produce the best results. For a boost to the rest of the body, their FDA-approved, DHA-based spray tans last 5–10 days when combined with exfoliation and moisturizing lotion treatments. Glitter sprays can also be added to tanning sessions to leave a glimmer with super-fine mica.
Stylist Melissa Fleskes loves color. Within the calm, green confines of Firewheel Salons, she transforms hair into eye-catching coiffures. She arms herself with swift shears, professional products, and Rusk Deepshine color, which uses marine minerals to imbue newly pigmented locks with deep shine and the ability to socialize with octopuses.
Barbie's signature long locks were never safe around Samantha Serie who knew at a very young age that she was destined to be a hairstylist. For the past 25 years, Samantha has been realizing that destiny, helping clients achieve their desired hairdo from classic cuts to fashion-forward trends.
Inside her private suite at the contemporary Firewheel Salons in the Firewheel Town Center Mall, Samantha starts each visit with a thorough consultation, listening to clients’ concerns and goals but also their fears about monsters that will crimp their hair while they sleep. Samantha feels as a stylist that it is her job to help clients "break the…molds that become their hair." She does this with color corrections, barber-style clipper cuts, and foil highlights. She also regularly attends continuing education courses to keep her skills fresh and is happy to recommend other technicians if she cannot personally perform a specific treatment requested.
Beth Aleksa, a busy mother of four, first turned to permanent makeup to cut down on the time she spent getting ready in the morning, and later decided to lend her Technicolor savvy to others via A Fine Line Permanent Cosmetics. Beth and fellow permanent-makeup artist Bill Moreland use an intradermal pigmentation process to tuck natural pigments of color into the dermis, making sparse eyebrows appear fuller and more defined without pencil or spray paint, and subtly accenting eyes. They further enhance faces with permanent makeup for lips, can cover stretch marks, and also offers long-lasting eyelash extensions in a range of lengths.