Beth Aleksa, a busy mother of four, first turned to permanent makeup to cut down on the time she spent getting ready in the morning, and later decided to lend her Technicolor savvy to others via A Fine Line Permanent Cosmetics. Beth and fellow permanent-makeup artist Bill Moreland use an intradermal pigmentation process to tuck natural pigments of color into the dermis, making sparse eyebrows appear fuller and more defined without pencil or spray paint, and subtly accenting eyes. They further enhance faces with permanent makeup for lips, can cover stretch marks, and also offers long-lasting eyelash extensions in a range of lengths.
Barbie's signature long locks were never safe around Samantha Serie who knew at a very young age that she was destined to be a hairstylist. For the past 25 years, Samantha has been realizing that destiny, helping clients achieve their desired hairdo from classic cuts to fashion-forward trends.
Inside her private suite at the contemporary Firewheel Salons in the Firewheel Town Center Mall, Samantha starts each visit with a thorough consultation, listening to clients’ concerns and goals but also their fears about monsters that will crimp their hair while they sleep. Samantha feels as a stylist that it is her job to help clients "break the…molds that become their hair." She does this with color corrections, barber-style clipper cuts, and foil highlights. She also regularly attends continuing education courses to keep her skills fresh and is happy to recommend other technicians if she cannot personally perform a specific treatment requested.
Each of Pro-Cuts' more than 150 locations embodies the company's casual, no-frills ethos in its own way. The salon owners cultivate an atmosphere approachable to families and menfolk while sustaining an undercurrent of elegance. The quick-snipping Pro-Cuts stylists specialize in the Pro-Cuts 15-minute haircut, followed by a 10-hour eulogy for sideburns past. While services vary by location, typical offerings include kids cuts, beard trimming, and shampoo service powered by big-name salon brands such as Biolage and American Crew.
To call The Body Shop a mere skin and body care store is to miss half of what makes it special. Late founder Dame Anita Roddick was a pioneer for ethical business practices; upon opening her first store in Brighton, England, in 1976, she developed company values such as "Defend Human Rights" and "Protect The Planet." She somehow balanced principles and profit, partnering in global campaigns with UNICEF, Greenpeace, Amnesty International, and the United Nations, all while ultimately expanding her brand into 2,500 locations in over 60 international markets. After her death in 2007, then-British Prime Minister Gordon Brown said, ?She campaigned for green issues for many years before it became fashionable to do so and inspired millions to the cause by bringing sustainable products to a mass market. . . . She was an inspiration.?
Indeed, the Body Shop exhibits an eco-friendliness and social consciousness that's hard to come by in a company of its size. Its products have been fair-trade since 1987, and its Against Animal Testing movement led to an EU-wide ban of animal testing of cosmetics. The products are made from ingredients harvested from around the world: shea butter from Ghana goes into body scrubs and butters, and Indian artisans craft wooden massagers and tote bags that are screenprinted by hand. But all that isn't to say the company's production practices overshadow its final products. Skincare treatments such as the brand?s iconic body butters, facial products, and gift collections often appear in Allure, Marie Claire, Lucky, Seventeen and other national publications.
Two stylists and two barbers comprise Cutz & Styles' staff. Kristin, an Aveda master stylist, begins each appointment by evaluating the client's current hairdo and eliciting feedback on his or her end goal. "I pride myself on communication and consultations with my clients," she says. "Each client receives my utmost attention to detail and quality of service."
That explains why, during each shampooing, Kristin not only washes hair but also massages the scalp in fluid, circular motions that spell relax in cursive. Afterward, she often adds a coloring or conditioning treatment such as Japanese straightening. "Most people would compare it to the keratin treatment or Brazilian blowout," she said, "but this is a permanent treatment for people who don't want any curl left."
These services—as well as mani-pedis and facials—take place in the salon area, which resides adjacent to a barbershop.
Even at the height of her career at IBM, Gwendolyn Willie felt that something was missing. She decided on a career change and dove headfirst into the prestigious Toni and Guy training program. Now, with IBM in the rear-view, she has spent the last 10 years setting her sights on reprogramming hairstyles in her own studio. In the salon, featured on KTXA-TV news, guests can solicit her expertise for flattering layers, highlights, or a restorative condition treatment to fortify hair. And for gents, she borrows a page from a barbershop’s playbook. Straight-razor shaves use hot lather to open up the pores to give a closer shave than an electric razor.