Brothers Richard and Philip Samuel operate Maximum Tan, pitching in daily to maintain four levels of tanning equipment at seven salons. A computer system monitors the freshness of lamps in every lie-down and standup UV bed, tracking each bulb's hours so that it can be changed before the standard recommended time. The employees, who are trained in skincare, tanning hygiene, and equipment operation, can bronze bodies with custom airbrush tans or escort guests to self-operated VersaSpa booths. Each store is kept cool so that customers can stay comfortable after tanning sessions or long days babysitting electric blankets.
Drenched in marigold tones, the Sun Tan City facility transforms exteriors with cosmetic treatments that harness different wavelengths of light. Smart Tan–certified professionals invite clients to lie down, stand up, or sit down to bask in bronzing rays and tanning sprays. The staff also whitens teeth with LED light during Beaming White treatments, and slims bodies or out-of-shape sports cars with infrared light during Fit body wraps.
As Sunsational Tan's fleet of UV equipment—which ranges from entry-level beds to 17,600-watt Ergoline bronzing beds—darkens epidermises over the course of 10–15 minutes, steady-handed technicians manually imbue skin with even hues using advanced spray-tan equipment. Additionally, the VHR tanning booth's 200 watts lend standing customers a sun-kissed glow without yielding awkward streaks or solar lipstick marks.
The airbrush artists at GO SUNless mist skin with natural-looking, custom spray tans that take 10 minutes of their clients' time. The flexible crew bronzes bodies at their studio or on location in patrons' homes, at a gym, or from motorcycle sidecars. They carry the South Seas line of paraben-free skincare products, including citrus-scented body polish for pretanning preparations and Tahitian Tan mist for touch-ups. GO SUNless rewards party planners with a complimentary tan when they host a Spray Soiree for a prewedding get-together or girls' night.