The year was 1972—a time when the running boom was reaching a head in the United States, and Jeff Galloway was living his dream. The young runner held the American record for the 10 mile, participated in the Munich Olympics, and finally convinced his parents he wasn't being chased by invisible wolves.
But he realized that there was something missing from the running scene—a specialty running store. So he opened one himself, Phidippides, and it quickly grew into 35 franchise stores. Even with such success, Galloway is committed to personally helping runners and continues to oversee both locations in his hometown of Atlanta.
Named after the Greek messenger who ran the first marathon, Phidippides running stores help athletes achieve their own goals through great shoes. The staff first assesses a client's level of activity and physical needs, and takes into account important factors such as any previous injuries and performance goals.
Next, customers slip on a pair of diagnostic shoes so the professionals can analyze their natural run or walk and make the appropriate shoe recommendations. Finally, the client selects the shoe based on function, personal comfort, and how well it coordinates with their running partner's eyes.
After they take their shoes home, clients can meet up with Phidippides again during running events.
The Savannah Beerathon mimics a marathon with a tongue-in-cheek lineup of 26 bar hops, each location pouring a different featured craft brew. The Savannah Morning News profiled the event, which taps into the city's burgeoning craft-beer culture for an eclectic tasting tour.
Each venue boasts beer specials—though the brews themselves are not included with admission as per Georgia law. The suds range from Left Hand milk stout and Blue Point toasted lager to Sam Adams' Octoberfest. Participants meet new friends and new beers throughout the day, raising a glass to good taste and soaking up the sounds of live bands and DJs. The organizers encourage the wearing of team outfits and welcome designated drivers and sober pack-horses to join their friends at the venues.
On a remote farm in northeast Georgia, hundreds of people are lining up to slog through mud and scamper over obstacles for 5 kilometers. Some may say they’re crazy, and some may say they’re being pursued by a pack of hungry toddlers, but they’d both be wrong—these brave hundreds are athletes dashing through the MuckRun obstacle course.
Meandering through forests, swamps, and creeks, the 5K MuckRun course tests runners with obstacles such as mud slides, hay-bale pyramids, and a human spider web. At the conclusion of the race, an awards ceremony bestows prizes upon the victors, and live tunes and food nourish the ears and mouths of each contestant. Just like at an all-company meeting, there's also a prize for the person with the best costume. A portion of the proceeds will benefit the Food Bank of Northeast Georgia.
This June, the 33rd annual Cave Spring Road Race once again sends runners, joggers, and walkers scampering across the campus of the Georgia School for the Deaf. The area's dense forestry envelops participants in lush greens as they trot their way around the certified course, either as part of the 5K race or the one-mile fun run. But the day doesn't end at the finish line or when the winner gets caught with bottle rockets in his shoes. Participants and their families can stick around to eat a continental breakfast and browse the arts and crafts festival in Rolater Park. Or they can explore the town's famous cave, or check out one of the largest swimming pools in Georgia, a 1.5-acre lake shaped like the state.
The course itself carries on that fun vibe, too. Winding through city streets and local parks, the 5K route is dotted with hydration stations that dole out hot chocolate. Holiday music, a giant Santa inflatable, and snow blowers help to set
The inspiring trainers at each MetaBody location lead troops of workouteers in results-oriented workouts several times weekly. Sweat sessions utilize a variety of exercises and disciplines to produce full-body results in a supportive environment, ideal for beginners and hard-core core-hardeners alike. During any class, motivational instructors will use the instinctual distrust of routine to their advantage. Begin a day of litigating with a refreshing early-morning boot-camp session, or wind down by burning evidence and pounds with a late-evening yoga class. Muscles are kept guessing with new and challenging moves during each session, so participants never fall into a boring, ineffective routine, such as regular teeth brushing. In addition to the fitness classes, students receive a success guide to help prepare for imminent pound loss, a nutrition guide, and a $100 gift certificate for individual coaching. Because the pass sets a 10-class cap at any given location, roving fitness mavens can further shake up their workout regimens by vetting a series of classes or instructors that work best for them.