Fitness isn?t something Michael and Beth Caldwell relegate to gym routines and exercise classes?it?s a lifestyle that permeates everything they do. Michael came to adopt this way of life after suffering from weight problems as a child, eventually conquering his issues after discovering exercise can be fun and fulfilling. He went on to devote his entire life to this pursuit of physical health, becoming a weight-loss consultant and chef to coach others toward slimmer figures. His wife, Beth, was an avid gym and sports enthusiast from the beginning, earning a personal-training certification the first chance she got. Even when she was pregnant, she maintained an active lifestyle and was down to a size 2 in a matter of months after giving birth to her second son. After discovering that the unique and varied CrossFit program was the well-rounded regimen they both sought, the duo became CrossFit Level 1 certified trainers and opened CrossFit BNI to share their passion for fitness with the community. BNI stands for Beyond Normal Intensity, and pairs well as a motto with the CrossFit philosophy of vigorous functional training. During the gym's Workout of the Day, participants hoist barbells, sprint through cardio drills, and practice gymnastics techniques, prepping their bodies to perform most any physical challenge thrown at them while outside of the gym or onstage in Peter Pan: Action Hero. Michael and Beth also host personal-training sessions and CrossFit kids' classes, creating a comfortable yet motivating environment for visitors of all ages.
Staff Size: 2?10 people
Most Popular Attraction/Offering: Quantity and Quality of Obstacles.
Recommended Age Group: Adults
Pick a verb?crawl, climb, drag, lift, sprint?and chances are, you'll be executing it during a US Obstacle Racing event. Throughout the year, US Obstacle Racing bounces around the country organizing obstacle-laden races on beaches, in the mountains, across flatlands, and just about anywhere in nature that's accessible and not yet overrun by Sasquatches.
The organization hosts three styles of events, each more extreme than the last. Their Mud Race 5K series challenges competitors of all abilities with a grimy course peppered with more than 25 obstacles, such as climbing walls, barbed wire, hurdles, and rope walks. However, seasoned racers can truly test themselves with the OCR 100?a course riddled with 100 obstacles, designed specifically for experienced athletes?or the Elite Legend 24?a 24-hour gauntlet of obstacles and puzzles that rewards winners with a gigantic cash prize.
When and how did you first develop a passion for your work?
Due to our long history in the Adventure Race industry. The executives of our company were hired to consult and develop obstacles for some of the first obstacle course race companies in the USA. We wanted to improve on the business model, increase the number of obstacles and up the level of challenge instead of decreasing the number like they are doing.
What is one fun, unusual fact about your business?
We have one hundred obstacles in this race, which makes it the largest obstacle course race in the world.
Is there anything else you want to add that we didn't cover?
This course has a $10,000.00 first place challenge.
Have you ever been a patron of your own business? If so, what was the most enjoyable part?
Yes, the obstacles are a real challenge.
With machines set up in rows to encourage competition, many ordinary gyms cater to men's bodies and psychology, right down to the urinals that were "accidentally" installed in the women's locker room. At Curves, you'll move around a circuit of hydraulic resistance machines that have been designed to work with women's bodies and promote weight loss, protect against osteoporosis, and deal with arthritis. An experienced trainer is always nearby to help manage your machine maneuvering and your muscle making. Instead of fiddling with weight stacks and losing your momentum, the hydraulic machines use your body weight and fitness level to create resistance that matches your abilities, decreasing the risk of soreness or injury. Because traditional lift-and-lower motions create bulky muscles, each machine uses push-and-pull motions to create toned, lean muscles perfect for crushing a grapefruit without looking like you can.
Equipment: Medicine balls, dumbbells, fitness balls, barbells, plyo boxes, and resistance tubing
Students should bring: Towel
Average class length: 60 minutes
Number of Staff: 1?5
Class location: Mix of indoor and outdoor classes
Registration required: No
Good for beginners: Yes
Guests allowed: Yes
Parking: Parking lot
Exercise is challenging, and people frequently give up on their fitness routines. How do you keep clients motivated?
We keep clients motivated by offering encouragement and guidance while making them accountable. If they miss a couple sessions, we call to check up on them. We also provide alternative techniques to accommodate all of our clients. Monthly weigh-ins and measurements are done to track progress. Incentives are offered for goals met. We are not Crossfit?we are group fitness! We are a fitness family.
What is a typical session of your program or class like for a student?
Sessions are a combination of body-weight exercises, team relays, partner exercises, squats, jumps, and weight training. Anything to keep the body moving, burning calories, and building lean healthy bodies from the inside out. Clients never know what to expect when walking in the door, other than that they'll leave with an amazing feeling of accomplishment.
Has your business won any awards?
No awards yet, but we've completed the Gasparilla 15K, Color me Rad 5K, and Mud Endeavor 5K.
At Science of Strength, owners Eddie Juica and Travis Kuykendall build dynamic workouts using kettlebells, Olympic lifts, and functional training. Suspension training with Jungle Gym XT suspension straps makes clients work with their own body weight, building core power as well as ligament and tendon strength.