At Jerry’s Artarama, resident artists draw on personal experience and channel the shop's four decades in business to help create works in nearly any medium. Shelves bravely bear the weight of multitudinous tubes of paint ranging from traditional oil paints made from 150-year-old processes, to easy-to-use acrylic pigments. Artists can wield a Mejillo TruColor palette to serve as a launching pad for paints, or take up PrismaColor colored pencils to add vivid pigmentation to sketches. For more specialized projects, customers can stock up on the store's street-art supplies and screen-printing kits.
Meanwhile, the framing professionals at Jerry’s Artarama navigate a bounty of glass, mats, mounting, and moulding options to personalize the framing of photos, watercolor landscapes, and napping bats. Frame options include the warm whorls of wooden frames as well as silver, black, or gold aluminum frames to complement any work's color scheme.
In 1975, Jay Kogan's parents opened up a store that was literally a hall of frames—just a small store stacked with thousands of frames. At the time, they had no idea that that tiny corridor would expand to 12 locations throughout the greater Phoenix area, all still run by the Kogan family. Today, their shops have more than 4,500 custom frame options along with mats of all colors and textures, as well as seven glazing choices and expert assembly. They can answer framing questions and frame everything from documents and artwork to posters and small 3-D objects such as sports memorabilia and very still grandmothers.
When they custom-produce frames, the family cuts their mats exactly, miters frame corners precisely, and installs flawless glass. Or, since the stores' walls are lined with ready-made frames, customers can walk in and find what they're looking for quickly. Since installing framed art is an art unto itself, they also offer hanging services with an eye for placement and ability to install in difficult spaces.
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