In 1930, Dr. Joseph Rosin and his brother, Maurice, opened a small shop on Cermak Road in Cicero. In 80 years, the shop has grown from a small family-run optometrist's office to a regionally renowned business that has sharpened the eyesight of celebrities such as Joe DiMaggio and Plácido Domingo and left its mark on the Chicago area by designing famous symbols such as Harry Caray's trademark glasses and the novelty shades that adorn the John Hancock Center. Today, Rosin Eyecare rests in the hands of the third generation of Rosins, ably helmed by brothers James and Jonathan, who continue a proud tradition of warm, personal service as they improve eyesight with high-tech LASIK and PRK treatments as well as stylish eyeglasses with scratch-resistant lenses. At 16 locations, including the newest office Long Grove, a staff of optometrists keeps optical orbs in high function with comprehensive exams, treating each patient's individual needs with products such as a contact-lens implant or a prescription safety eyewear.
For more than 25 years, Drs. Blinstrup and Nuccio have tended to the needs of eyes with examinations and healthcare services. When they aren't fitting peepers with custom contact lenses, they treat eye diseases and infections. Symptoms such as pain, sudden vision change, and flashes of light often require urgent attention, which is why the duo remains on call for such emergencies. Their studio shelves—nestled amid bright green and yellow walls and an exposed corrugated-tin ceiling that imparts an urban loft vibe—brim with glasses and sunglasses from brands such as Giorgio Armani, Coach, Calvin Klein, Nike, and Prada. Technicians sculpt single, bifocal, and trifocal lenses in the onsite optical lab and buttress them with protective coatings. Nuccio Optometrists also employs special contact lenses to reshape corneas and, once clear vision is achieved, equip blinkers with retainer lenses that are worn at night. This process eliminates the need for LASIK surgery and spares eyes the embarrassment of wearing ugly metal braces.
For decades, JCPenney Portraits has welcomed families into its friendly studios, where professional photographers expertly photograph subjects of any age. Digital cameras, professional lighting, and a wide selection of backgrounds all work together to ensure a professional, personalized look for every family portrait, school picture, business headshot, or baby announcement. To customize the session even more, the staff also encourages guests to incorporate items with special meaning such as a baby blanket or a family heirloom. From a first baby portrait to senior pictures and engagement photos, JCPenney Portraits helps to preserve special family memories to come.
After the final flash, clients and a team member head to the viewing kiosk, where they can select their photos and customize them. Beyond traditional printed portraits, memories may also be preserved on high-resolution CD, gallery wraps, wall art, or through JCPenney Portraits' archival program, which allows clients to store and share their portraits online.
Though there are 130 For Eyes Optical stores around the United States, the company still has the heart of a small start-up. Owned and operated since 1972, when a small group of friends started it in Philadelphia, aiming for quality eyewear manufacturing as well as customer service. These same friends, aided by a few family members, still lead the franchise today. They ensure that each location adheres to their original principles and mandates for mustard-colored shag carpets.
In each store, expert independent doctors test clients' visual acuity and general eye health with comprehensive exams. Then, a store associate helps each person outfit their eyes with designer frames by brands such as Ray-Ban, Prada, D&G, and Versace. For Eyes Optical has its own advanced 40,000-square foot optical lab in in Hialeah, Florida, where technicians shape, surface, and coat the lenses to fit each person's exact prescription. After creating the lenses?whether plastic, polycarbonate, or trivex Toughlites?they inspect and fit each into its corresponding frame by hand, a process that ensures quality control and guards against the robots, whose first objective is to hinder our eyesight.
Going by the numbers, Bloomingdale Optical looks pretty good?three doctors, 900 frames, and countless pairs of corrected eyes. But the goal of the staff isn't just to restore sight to 20/20 clarity, they also want to ensure eyes are as healthy as they can be. That's why, during exams, they employ cutting-edge diagnostic equipment capable of detecting even the slightest of abnormalities, allowing the doctors to catch eye diseases early. Designers carried include Coach, Timex, Dana Buckman, Marc Jacobs, Joseph Abboud, Anne Klein, and Columbia, just to mention a few.
Both Drs. William and Jason Brand know their patients place a lot of trust in them when they use them for their eye care needs or elect them to perform their LASIK procedures. That trust isn't something the father and son teams takes lightly. They ensure it's continued by monitoring patients throughout the whole LASIK process, instead of handing them off to a technician or an unpaid intern. The doctors have years of experience treating patients with LASIK technology and also engaging in pre- and post-operative care.