In 1958, Guy Day and Dale Williams founded their mattress store with a focus on high-quality products and excellent customer service. After 10 years, the partners unveiled their line of handcrafted, personalized mattress sets under the name Verlo, a combination of their wives' names—Verna and Lois. After more than 40 years, the company has perfected its craft, manufacturing customized mattresses and selling them directly through their show rooms. The stock ranges from plush pillowtops to firm sets, both capable of supporting healthy sleeping patterns and cutthroat pillow fights for years to come.
At more than 1,000 Mattress Firm locations around the country, shoppers sink into plush mattresses, recline on firm beds, and belly-flop onto pillow tops. Knowledgeable staffers can help customers create an ideal bedtime environment by dispensing advice based on sleep preferences and illuminating the difference between the many kinds of mattresses. And to the delight of their customers, much of Mattress Firm's bedding wears the label of a premium brand, such as Sealy, Serta, Simmons Beautyrest, or Stearns & Foster.
Warm facial towels, aromatherapy oils, and heat therapy are a few of the supplemental services the therapists at VidaTherapy Massage Center use to relax clients. They stir these add-ons into an array of Swedish, deep-tissue, and sports massages to further pamper clients. After a massage, clients' blood circulates better, sleep comes easier, their headaches can vanish, and the digital self-destruct timer on their back stops counting down.
The friendly clothing cleansers at Martinizing Dry Cleaning have been scrubbing the enrobements of southeastern Wisconsinians for more than 40 years. The noble employees will confront any stain with strong words and all the dirt-scattering ammo in their arsenal, ensuring your garments return to you soft, clean, and smelling like pastoral Latvian pancake houses. Sweat-soaked blouses ($8.03), mud-caked slacks ($8.04), butter-drenched bedspreads (starting at $24.31), and your beloved sea-water-doused prom jumpsuit ($21.30) will be cleaned, freshly dried, and folded into neat origami ostriches. The Department of Natural Resources–partnered environmental dry cleaner will bestow upon you the freshly cleaned garments on recycled hangers, enclosed in recycled bags.
When a baby room takes the place of a man cave, once-cherished leather couches and entertainment centers often wind up curbside, waiting for their ride to the landfill. The Habitat for Humanity ReStore saves furniture from an untimely demise and stocks new and used building materials, using the proceeds to help to create affordable homes for the city's low-income families. Manufacturers, businesses, contractors, and individuals regularly stop in to donate a variety of items ranging from caulk to file cabinets to paintbrushes. The mostly volunteer staff at ReStore spent 2010 keeping more than 730,000 pounds of usable supplies out of landfills and trash mountains.
East Town Spa?s aesthetic teams regularly trek around the country to hone their beautifying expertise and study with experienced Bumble and Bumble and Aveda educators. They then tote their refreshed skills back to Milwaukee, where they set to work inside a historic mansion painted in classic rose tones. The team's hair services range from simple trims for beards and mustaches all the way to smoothing treatments for 4-D strand textures. Facials improve complexions with Aveda techniques, and natural baking-soda crystals provide gentle microdermabrasion. A tangerine-tinged pedicure lounge features a cushioned chaise and footbaths, and waxing sessions leave skin surfaces smooth from head to toe.