In 1958, Guy Day and Dale Williams founded their mattress store with a focus on high-quality products and excellent customer service. After 10 years, the partners unveiled their line of handcrafted, personalized mattress sets under the name Verlo, a combination of their wives' names—Verna and Lois. After more than 40 years, the company has perfected its craft, manufacturing customized mattresses and selling them directly through their show rooms. The stock ranges from plush pillowtops to firm sets, both capable of supporting healthy sleeping patterns and cutthroat pillow fights for years to come.
At more than 1,000 Mattress Firm locations around the country, shoppers sink into plush mattresses, recline on firm beds, and belly-flop onto pillow tops. Knowledgeable staffers can help customers create an ideal bedtime environment by dispensing advice based on sleep preferences and illuminating the difference between the many kinds of mattresses. And to the delight of their customers, much of Mattress Firm's bedding wears the label of a premium brand, such as Sealy, Serta, Simmons Beautyrest, or Stearns & Foster.
DJ Vel, the man behind the turntable at Always On Time Music Services, sets the scene at events with music sets that take each client’s personal tastes into account. DJ Vel brings his own speakers, microphone, and even a video projector to add a visual element to parties ranging from wedding receptions to proms to corporate shindigs.
Due to their curious nature, dogs often come home dirty, whether from chasing squirrels through muddy fields or disassembling your car's transmission. Community Bark Dog Wash & Coffee Bar's dual locations provide specially designed stations for washing dogs of all sizes, whether for self-service sudsing or full-service washing by friendly groomers. The cleaners furnish all the tools needed to groom pups to perfection, including shampoos, conditioners, brushes, combs, and high-velocity hair dryers.
Whether returning from a walk or waiting for their pooch to dry, pet lovers can hang out in the dog-friendly Barker Lounge, where they can sip Alterra coffee and munch on pastries. The café also supplies treats for canine customers and free WiFi service for laptops and bark-activated phones.
Generations At Play offers offers appealing options for both adults and children: parents can relax and chat with one another or plug into complimentary Wi-Fi while their little ones are engaged in entertaining, enriching activities. Those activities might take place in a 1,500-square-foot play area outfitted with a playhouse, slide, and toys, or in a classroom where teachers lead structured lessons. The center also offers babysitting services, giving parents a change to run errands or spend an evening on the town.
Professional photographer Jaci Sumner approaches every shoot with a clean slate, taking cues from the personalities of those centered in her lens rather than imposing a fixed aesthetic onto a client or occasion. The resulting photos are marked by a certain naturalness and are made unique by the photographer's willingness to break with outmoded photography conventions.
When she's not taking photographs, Jaci engages in locally focused philanthropic efforts that include her own organization, ProjectStella. The initiative was named after her dog and studio companion Stella, and has raised funds for the Milwaukee Humane Society since 2009.